4Dmagic GmbH & Co. KG
4Dmagic GmbH & Co. KG is a Hannover-based digital signage and omnichannel retail technology specialist, founded in 2012 by former fashion-industry executives Nils Drosin and Manfred Volke. The company's trademarked Entersalement® proposition combines its proprietary 4Dcast CMS, AI audience detection, neuromarketing-driven content scheduling, LED/display hardware supply, and Europe-wide installation into a single-vendor offer aimed at measurable in-store sales uplift. It operates as a full-service provider across software, hardware, media production, and ongoing service — targeting premium fashion, lifestyle, and FMCG retail brands seeking a holistic point-of-sale technology partner.
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4Dmagic's portfolio is structured around a core software layer, a hardware supply chain, and a services wrap:
- 4Dcast CMS — proprietary web-based content management system for scheduling, interface integration, automation, rights management, and 24/7 device monitoring across all display and LED types
- MBOT (Media Booking Tool) — programmatic-style media-booking and retail media monetisation platform enabling secondary advertising income from retailer screen networks
- DyVIS — traffic management and infotainment system for complex retail environments
- Retail Media / AI Suite — AI/KI-powered anonymous audience analytics, customer re-identification, and neuromarketing-driven dynamic content playout at POS
- Hardware — LED walls (all sizes, resolutions, and form factors), classic and touch displays, interactive kiosks, and retail-specific technical systems; all tested within the 4Dmagic ecosystem
- Installation & Maintenance — Europe-wide technical installation, commissioning, documentation, and ongoing servicing by in-house technicians
- Content/Media Production — in-house creative department offering photo, video, animation, and motion design services adapted to brand CI
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