4Dmagic
4Dmagic (4Dmagic GmbH & Co. KG) is an owner-managed, full-service digital signage and retail media specialist based in Hannover, Germany, founded in 2012 by Nils Drosin and Manfred Volke. It combines LED walls, touchscreens, and monitors with its proprietary 4Dcast CMS and a trademarked Entersalement® methodology that blends AI audience analytics and neuromarketing-informed content to drive measurable point-of-sale sales uplift for premium fashion and lifestyle retailers.
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4Dmagic's offering spans software, hardware, and services:
- 4Dcast — proprietary web-based CMS for content scheduling, real-time synchronization across displays and LED walls, remote monitoring, and ERP integration
- Entersalement® — trademarked methodology/OS layer underpinning AI-driven audience analytics and content orchestration
- MBOT (Media Booking Tool) — retail media monetisation and ad-booking platform with real-time booking transparency
- Retail Media / AI Suite — AI-driven audience analytics, re-identification, and neuromarketing-based dynamic content playout
- Hardware — LED walls (including curved/concave formats), touchscreens, and monitors
- Installation & Remote Monitoring — technical rollout and ongoing device servicing
- Content/Creative Production — in-house content, motion design, and campaign creative (e.g. the "Feel The Entersalement" showcase series)
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