4Dmagic GmbH & Co. KG
4Dmagic GmbH & Co. KG is a Hannover-based full-service omnichannel retail technology integrator founded in 2012 by Nils Drosin and Manfred Volke, combining proprietary software, LED/display hardware, installation, and in-house content production under its trademarked Entersalement® framework. The company transforms brick-and-mortar retail into data-driven brand experiences by integrating its 4Dcast CMS with AI audience analytics, re-identification, and neuromarketing-informed content scheduling. Client references include KaDeWe (Berlin), Levi's (Regent Street, London), Marc O'Polo (Vienna), and WRSTBHVR, reflecting a focus on premium fashion and lifestyle retail across DACH and select European markets.
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4Dmagic's portfolio is structured around a core software layer, a hardware supply chain, and a services wrap:
- 4Dcast CMS — proprietary web-based content management system for scheduling, interface integration, automation, rights management, and 24/7 device monitoring across all display and LED types
- MBOT (Media Booking Tool) — programmatic-style media-booking and retail media monetisation platform enabling secondary advertising income from screen networks
- DyVIS — traffic management and infotainment system for complex retail environments
- Retail Media Suite — AI/KI-powered audience analytics, anonymous customer re-identification, and neuromarketing-driven dynamic content playout at POS
- Hardware — LED walls (all sizes, resolutions, and form factors), classic and touch displays, and retail-specific technical systems; all tested and integrated in the 4Dmagic ecosystem
- Installation & Maintenance — Europe-wide technical installation, commissioning, documentation, and ongoing servicing
- Content/Media Production — in-house creative department offering photo, video, animation, and motion design services
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