4Dmagic
4Dmagic is a Hannover-based, owner-managed digital signage and retail media integrator founded in 2012 by Nils Drosin and Manfred Volke. The company combines LED walls, touchscreens, and monitors with its proprietary 4Dcast CMS, AI-driven audience analytics, and in-house content production under its trademarked Entersalement® methodology, serving premium fashion and lifestyle retail brands across the DACH region.
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4Dmagic's offering spans software, hardware, and services:
- 4Dcast — proprietary web-based CMS for content scheduling, real-time synchronization across displays and LED walls, remote monitoring, and ERP integration
- Entersalement® — trademarked methodology combining AI-driven audience analytics, re-identification, and neuromarketing-based dynamic content orchestration
- MBOT (Media Booking Tool) — retail media monetisation and ad-booking platform with real-time booking transparency
- Hardware — LED walls (including curved/concave formats), touchscreens, and monitors
- Installation & Remote Monitoring — technical rollout and ongoing device servicing
- Content/Creative Production — in-house content, motion design, and campaign creative
- New Retail — joint solution with Zumtobel and Kochstrasse integrating smart lighting, neuropsychology-driven content, and digital signage
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