Adhese
Adhese is a Belgian adtech platform provider based in Gentbrugge (Ghent), Belgium, offering a privacy-first, cookieless ad-serving and retail media platform for retailers, publishers, media owners, agencies and advertisers. Its Adhese Gateway platform spans ad serving, inventory management, targeting, campaign management and insights, with dedicated modules for retail media, digital out-of-home, sponsored products/display, and offsite/extended reach. Ahold Delhaize holds a minority stake in the company, underscoring its deep ties to retail media.
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Adhese's core offering is a modular adtech/retail media platform built around several capability areas:
- Ad serving — delivers ads across any device/channel with cookieless, server-side technology
- Inventory management — real-time insights and optimisation of ad space
- Targeting — audience targeting without reliance on third-party cookies
- Campaign manager — self-service campaign creation, management and optimisation
- Insights — performance monitoring and data-driven decision-making tools
- Solution layers: retail media solutions (for media owners), publisher ad serving, advertiser ROAS tools, commerce media, self-service platforms, and Retail Media as a Service (RMAAS) for fully managed retail media operations
- Digital out-of-home (DOOH) integration connecting the platform to in-store screens and hardware/CMS systems
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