Adhese
Adhese is a Belgian adtech and retail media platform vendor headquartered near Ghent, offering a privacy-first, cookieless ad-serving and retail media technology stack used by retailers, publishers, advertisers, and media agencies. Operating since 2005, the company is partly owned by Ahold Delhaize via a minority stake but positions itself as an independent, modular platform supporting onsite, in-app, offsite, and in-store (DOOH) media monetisation.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Adhese's platform is organized around a modular ad-serving and retail media architecture:
- Ad Serving — cross-device, cross-channel ad delivery with server-side rendering
- Inventory — real-time ad space insights and optimisation
- Targeting — cookieless, first-party-data-based audience targeting
- Campaign Manager — campaign creation, management, and optimisation tools
- Insights — performance monitoring and data-driven decision support
- Digital Out of Home (DOOH) — integrates with multiple display hardware and CMS systems for omnichannel in-store/outdoor campaigns
- Self-Service Platform — white-labelled, customer-branded portal for campaign booking and creative uploads
- Sponsored Products & Display — keyword/product-targeted and dynamic display ad formats
- Retail Media as a Service (RMaaS) — fully managed retail media operations offering launched in 2025
Detailed product cards with analyst summaries, target segments, and intelligence on every product in this vendor's portfolio.
Detailed market positioning, ideal customer profile, specialisation tags, and industry relationships are part of full vendor intelligence.
Decision-grade analysis of where this vendor wins and where they fall short — the questions you actually need answered before signing a contract.
Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
This vendor catalog/profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.