Adhese
Adhese is a Belgian privacy-first adtech platform that empowers retailers, media owners, publishers, and advertisers to build scalable, cookieless retail media and commerce media businesses. The platform delivers omnichannel ad serving — spanning onsite, in-app, offsite, and Digital Out-of-Home (DOOH) — with server-side technology, first-party data targeting, and a self-service campaign interface. Backed by retail giant Ahold Delhaize as a minority stakeholder, the company has grown from a European publisher ad server into a full retail media technology stack with global reach.
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The Adhese platform is a modular, cloud-based adtech and retail media stack comprising the following capability layers:
- Ad Server: Core server-side ad delivery engine supporting any device or channel with cookieless targeting, high-speed rendering, and scalable throughput across web, app, and in-store screens
- Inventory Management: Real-time insights dashboard enabling media owners to monitor, analyse, and optimise available ad space and fill rates
- Targeting: Cookieless audience targeting using first-party data, behavioural and contextual signals, and integrations with data clean room providers for privacy-compliant data matching
- Campaign Manager: Self-service or managed campaign creation, booking, creative upload, and optimisation interface — white-labelable for retailer branding
- Insights & Reporting: Performance analytics and data-driven decision tooling for both media owners and advertisers
- Digital Out-of-Home (DOOH): Integration with multiple display hardware and CMS systems for omnichannel in-store and out-of-store DOOH campaign delivery with precise targeting and comprehensive reporting
- Sponsored Products & Display Ads: Keyword- and product-targeted sponsored product ads within search results and category pages; dynamic creative optimisation for display
- Offsite & Extended Reach: Automation and integration with premium publishers for offsite campaign delivery across multiple channels; data clean room support
- Direct & Programmatic: Unified management of direct deals and programmatic buying to optimise total ad revenue
- Self-Service Portal: Customisable, white-label advertiser self-service interface supporting video, DOOH, and display formats including franchiser campaigns
- Retail Media as a Service: Fully managed end-to-end retail media programme delivery for retailers not ready to operate independently
- Commerce Media: Extended capability set covering the full value of audience, data, and touchpoints beyond traditional retail media
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