Adlocaite
Adlocaite (Adlocaite GmbH, Munich) is an early-stage AI-driven booking platform for Digital Out-of-Home (DOOH) advertising, originally operated as a service of dbpg deutsche Bühnenproduktionsgesellschaft mbH & Co. KG and now housed in its own GmbH entity founded in September 2025. It offers a vermarkterübergreifende (cross-publisher) programmatic booking system promising campaign assembly in roughly 30 seconds with reduced technology-stack costs versus the industry-standard SSP/DSP fee stack.
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Adlocaite's offering is a tightly scoped, single-platform product suite:
- AI-powered DOOH campaign booking platform: web-based interface enabling campaign setup in roughly 30 seconds, with AI-driven screen/audience matching, real-time triangulation, forecasting-based targeting optimisation, and a Bring Your Own Data (BYOD) option
- Developer API: publicly documented REST API (docs.adlocaite.com) covering authentication, offer request/response management, and asset delivery, with a browser-based test UI for development without Broadsign hardware
- Legacy SSP integration interface: a bridge for SSPs and legacy playout systems with more limited functionality than the core API
- Broadsign Control integration: an open-source, MIT-licensed HTML5 package published on GitHub that connects Broadsign playout systems to Adlocaite's programmatic demand via VAST 2.0/3.0/4.0 support
- Supporting legal/compliance documentation (AGB, Leistungsbeschreibung, Datenschutz, Impressum) reflecting a compliance-ready go-to-market posture
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