Adsquare
Adsquare is a Berlin-founded global location intelligence platform that helps brands, agencies, and media owners connect digital advertising to real-world consumer behaviour using privacy-first, SDK-derived location data. Founded in 2012 by Tom Laband, Sebastian Doerfel, and Fritz Richter, the company provides an end-to-end suite spanning audience analytics, campaign activation, footfall measurement, and multichannel attribution. Trusted by major advertisers including IKEA, McDonald's, P&G, Samsung, Coca-Cola, and H&M, Adsquare operates offices across Berlin, London, Paris, New York, Madrid, Milan, Singapore, and Dusseldorf.
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Adsquare delivers a four-solution location intelligence platform unified within OnePlatform:
- Analytics: Store visit monitoring and audience profiling by day, time, and geography — enabling pre-campaign planning and competitive benchmarking against POI datasets.
- Activation (including ID-Precise Targeting): Audience targeting using SDK-derived Place Visit data overlaid with verified POI polygons; supports custom audience creation for programmatic activation across DSPs and social platforms (Meta via Nielsen integration).
- Measurement: Near real-time footfall attribution linking digital ad exposure (mobile, desktop, tablet, CTV, social, DOOH) to physical store or venue visits via daily and weekly visitation data feeds; integrates natively with DSPs including The Trade Desk.
- Attribution (including Attribution Dashboard, launched June 2025): Post-campaign and on-demand attribution hub featuring incremental footfall uplift, visitor demographic breakdowns (age, gender, purchasing power), store-level performance, competitive benchmarking, and the proprietary Control Condition statistical model that isolates true ad-driven uplift from seasonality and environmental variables.
- OOH Planner: Dedicated self-serve tool for planning, indexing, and activating programmatic DOOH campaigns with geo-contextual audience data.
- Platform Partner Data Feeds: API-based location data feeds for DSPs, SSPs, and DMPs to enrich their own platforms.
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