Adsquare
Adsquare is a real-world data and location intelligence platform headquartered in Berlin, connecting online advertising exposure to offline outcomes such as store visits. Operating across 26 markets with 9 offices, the company serves over 2,500 brands, agencies, and platforms through a privacy-by-design approach to planning, targeting, optimization, and validation of campaigns.
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Adsquare organizes its offering around "The Outcomes Loop", a four-stage real-world data framework rather than discrete named software products:
- Planning — Store Intelligence and OOH Intelligence tools for pre-campaign audience and location analysis
- Targeting — ID-Precise Audiences and Geo-Contextual Audiences for reaching consumers based on location and context
- Optimization — Visit Data Feed enabling near-real-time shifting of spend toward offline conversions
- Validation — Attribution Report/Dashboard proving footfall uplift and incremental store visits driven by campaigns These capabilities are delivered via API and platform integrations rather than a standalone CMS, embedding Adsquare's location intelligence within DSPs (The Trade Desk, StackAdapt, Adform), DOOH platforms (Displayce, Vistar Media, Hivestack), and agency/media platforms (Basis, DistrictNine, Nextdoor).
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