Adsquare
Adsquare is a Berlin-headquartered location intelligence and real-world data platform that helps advertisers, agencies, and programmatic platforms plan, target, optimize, and validate campaigns by connecting digital media exposure to offline outcomes such as store visits. Founded in 2012, the company operates a Privacy-by-Design data and measurement infrastructure used across Digital-Out-of-Home (DOOH), mobile, and cross-channel programmatic advertising, serving over 2,500 clients globally through integrations with major DSPs, SSPs, and media platforms.
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Adsquare organizes its offering around "The Outcomes Loop," a four-stage real-world data framework rather than discrete named software products:
- Planning — Store Intelligence and OOH Intelligence dashboards for footfall analysis, catchment mapping, and scoring DOOH panels against target audiences
- Targeting — ID-Precise Audiences and Geo-Contextual Audiences for privacy-compliant, pre-bid activation across DSPs
- Optimization — Visit Data Feed enabling near real-time shifting of spend toward offline conversions
- Validation — Attribution Report / footfall measurement proving store-visit uplift and incrementality
Solutions are also packaged by vertical (Retail, Automotive, QSR), with the historic OOH Planning & Activation Platform (OOH 3.0) underpinning its DOOH-specific audience scoring and programmatic activation capability.
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