Adsquare
Adsquare is a Berlin-headquartered location intelligence and AdTech platform founded in 2012, enabling advertisers, agencies, and platform partners to plan, activate, measure, and attribute omnichannel campaigns using privacy-first, SDK-derived location data. Trusted by over 1,800 global brands and agencies across 32 countries, the company operates a suite of analytics, audience activation, footfall measurement, and attribution products unified under its OnePlatform interface. Its data and integrations span programmatic digital out-of-home (DOOH), mobile, desktop, CTV, and social channels, making it a key enabler of cross-channel, drive-to-store advertising strategies.
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Adsquare's portfolio is organised around four core location intelligence solutions for advertisers, delivered through the OnePlatform self-serve interface and an OOH Planner tool:
- Analytics — Store visit monitoring by day and time; audience insights and POI-based analysis to understand physical consumer behaviour patterns.
- Activation — Audience targeting using demographics, interests, affinities, and purchase intent segments; includes ID-Precise Targeting (SDK-derived Place Visit data overlaid with POI polygons) and proximity targeting for DOOH and cross-channel campaigns. NielsenIQ GeoPurchase segments are available directly within the platform.
- Measurement — Real-time and near-real-time footfall attribution; daily and weekly visitation data feeds integrated with DSPs (The Trade Desk, StackAdapt, etc.) for in-flight campaign optimisation. Supports mobile, desktop, tablet, CTV, social, and audio channels.
- Attribution — Offline conversion attribution linking digital ad exposure to physical store visits, dealership entries, tourism footfall, and other real-world outcomes; Cost Per Visit (CPV) reporting.
- OnePlatform — End-to-end SaaS campaign management interface with map-centric planning, customisable lookback windows, reach calculation, and seamless DSP launch capabilities.
- OOH Planner — Dedicated tool for planning and indexing programmatic DOOH inventory using Adsquare audience segments, integrated with partners such as Vistar Media and DistrictNine.
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