Adtrac AG
Adtrac AG is a Swiss SaaS vendor founded in 2020 as a joint venture between Advertima, SPAR Switzerland, and Fortimo Group, offering a cloud-based ad operations platform for Digital Out-of-Home (DOOH) and Retail Media networks. Headquartered in Zurich, the company streamlines booking, scheduling, delivery, tracking, and billing of advertising across screen networks, positioning itself as the "ad orchestration layer" connecting CMS platforms, audience data, and programmatic demand sources.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Adtrac's core offering is a web-based ad sales and operations platform for DOOH and retail media, delivered as SaaS:
- Adtrac Platform — campaign planning/booking (managed or self-serve), automated creative delivery to connected CMS, live proof-of-play tracking, and automated billing.
- Adtrac Indy — white-label edition letting retailers run their own branded retail media marketplace with full inventory control.
- Multi-SSP programmatic layer — simultaneous connectivity to SSPs including Perion, PlaceExchange, MovingWalls, Vistar, Adform, Ströer, OneTech, SSP1, and Laya with percentage-share traffic allocation.
- AI forecasting and smart allocation engine — predictive inventory modelling and sensor-driven audience targeting, plus automated publisher contract and commission management.
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