Adtrac AG
Adtrac AG is a Zurich-based SaaS company founded in 2020 that provides a cloud-based ad operations and campaign orchestration platform for Digital Out-of-Home (DOOH) and retail media screen networks. The platform enables retailers, transit operators, and media owners to plan, book, deliver, track, and bill advertising campaigns across their screen estates without relying on external media intermediaries. Operating as a CMS-agnostic overlay layer, Adtrac integrates with leading digital signage platforms and multiple Supply Side Platforms (SSPs) to maximise programmatic revenue and operational control.
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Adtrac's core product is a web-based ad sales and operations platform for DOOH and retail media screen networks, delivered as SaaS with two primary editions:
- Adtrac Platform (core SaaS): Modules covering campaign planning and booking (via managed sales team or self-serve advertiser UI), automated creative delivery to connected CMS platforms, live campaign tracking and proof-of-play reporting, and automated billing with accounting software integration.
- Adtrac Indy (white-label): A private-label edition enabling retailers to operate their own branded retail media marketplace with full inventory control and no revenue sharing.
- Multi-SSP programmatic layer (launched September 2025): Simultaneous connectivity to multiple Supply Side Platforms — including Perion (formerly Hivestack), PlaceExchange, MovingWalls, Vistar, Adform, Ströer, OneTech, SSP1, and Laya — with percentage-share traffic allocation per channel.
- AI forecasting and smart allocation: Predictive inventory modelling and sensor-data-driven audience targeting to maximise fill rates and minimise wasted impressions.
- Adtrac 5.0: A major platform release delivering expanded controls for advertisers and network operators across complex multi-format networks.
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