Advertima
Advertima is a Swiss AI company that has evolved from an early experience management system startup into the category-defining leader of In-store Audience Intelligence for Retail Media. Its Audience AI platform uses privacy-by-design, sensor-based 3D computer vision to detect, segment, and activate real-time shopper audiences on digital signage and DOOH screens, bringing online-style targeting and measurement into physical retail stores.
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Advertima's core offering is its Audience AI platform for in-store Retail Media:
- Audience AI / Audience Intelligence engine: sensor-based, edge-AI real-time detection and segmentation of in-store shoppers by age, gender, group composition, and predicted affinities, without shopper IDs.
- Real-time activation and programmatic integration: connects to SSPs (e.g. SSP1, Perion/Hivestack, PlaceExchange) and DSPs for audience-based programmatic buying and impression-driven ad delivery on digital signage.
- Cross-channel audience taxonomy alignment: matches in-store segments to online/offsite audience definitions for unified omnichannel Retail Media planning.
- CMS/orchestration integrations: partnerships with PADS4, Adtrac, Cingerine, and Grassfish embed audience intelligence directly into existing digital signage deployments.
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