Advertima
Advertima (legal entity: Advertima Vision AG) is a Swiss AI software company specialising in in-store retail media, using proprietary 3D computer vision and edge-based AI to detect, segment, and activate anonymous shopper audiences on digital screens in physical retail environments. Its flagship Audience AI platform enables grocery retailers and DOOH network operators to sell in-store media inventory to brands and agencies using the same audience taxonomies, impression-based logic, and performance measurement standards that define online programmatic advertising. Headquartered in St. Gallen, Switzerland, with offices in Zurich, Berlin, London, and Belgrade, the company employs approximately 70 people from over 20 nationalities and has raised approximately $27.6M in total funding.
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Advertima's core commercial product is Audience AI, an in-store retail media platform combining proprietary visual-spatial 3D sensor hardware with edge-based AI software to enable audience-driven advertising on in-store digital screens. Key capabilities include:
- Real-time audience segmentation: Classifies shoppers by visual, contextual, and AI-predicted affinity attributes (e.g., age, gender, group composition, shopper intent and affinity) without personal identification or shopper IDs
- Programmatic and direct I/O activation: Supports both programmatic (DSP/SSP integrations including SSP1/One Tech Group, Adtrac) and direct insertion-order campaign delivery, mirroring online media buying workflows
- Cross-channel audience unification: Matches in-store audience segments to online audience profiles, enabling consistent audience taxonomies across onsite, offsite, and in-store channels for agencies and retail media networks
- Campaign analytics and measurement: Provides impression-level performance reporting, audience reach metrics, dwell time, and sales uplift measurement comparable to digital channel standards
- Automated ad booking platform: Simplifies media buying and selling workflow for retailers and agencies via a self-serve interface
- Computer Vision Platform: The underlying proprietary 3D computer vision technology stack — described as Swiss Made Software — powering real-time visual interpretation of people and behaviour in physical spaces; also applicable to cinema, home improvement retail, and other venue types
The earlier Smart Signage product branding has been consolidated under the Audience AI umbrella. Solutions are delivered as API-centric software integrating with existing screen networks; the company also offers a co-developed single-device media player with PADS4 that runs both the CMS and Audience AI on a single edge device.
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