Advertima
Advertima is a Swiss Audience AI company that turns physical retail stores into addressable, measurable In-store Retail Media channels. Using privacy-by-design 3D computer vision, the company captures and segments anonymous shopper audiences in real time, layering this intelligence onto existing digital signage, DOOH, and retail media networks operated by CMS, SSP, and ad-ops partners rather than selling its own screens or CMS.
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Advertima's core offering is its Audience AI platform for in-store Retail Media:
- Audience AI / Audience Intelligence engine: sensor-based, edge-AI real-time detection and segmentation of in-store shoppers by age, gender, group composition, and predicted affinities, without shopper IDs.
- Computer Vision platform: proprietary 3D computer vision technology for real-time visual interpretation of people and behavior in physical retail space, with sensors capturing shop floors over 30+ meters with multi-zoning.
- Real-time activation and programmatic integration: connects to SSPs (e.g. SSP1, Perion/Hivestack, PlaceExchange) and DSPs for audience-based programmatic buying and impression-driven ad delivery on digital signage.
- Cross-channel audience taxonomy alignment: matches in-store segments to online/offsite audience definitions for unified omnichannel Retail Media planning.
- CMS/orchestration integrations: partnerships with PADS4, Adtrac, Cingerine, and Grassfish embed audience intelligence directly into existing digital signage deployments.
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