AllUnite
AllUnite is a Copenhagen-headquartered adtech company specialising in next-generation OOH (Out-of-Home) audience measurement and analytics. The company combines proprietary IoT sensor hardware with a cloud-based SaaS analytics platform to deliver real-time, granular audience data across roadside OOH, retail/mall, and indoor transit environments. With offices in Denmark, Italy, Brazil, Australia, Ukraine, and the United States, AllUnite pursues a deliberate multi-continent strategy anchored by national OOH measurement currency contracts.
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AllUnite's portfolio centres on the AllUnite Analytics platform — a web-based SaaS tool accessible at analytics.allunite.com providing 24/7 access to live audience data. Core solution modules include:
- OOH Media: Real-time traffic, impressions, and demographic analytics for roadside advertising effectiveness and campaign planning
- Retail & Malls: Footfall analytics, drive-to-store measurement, and catchment area mapping for data-driven management of retail spaces
- Travel & Commute: Traffic direction, speed of movement, and visitor route analytics in indoor transit environments for passenger flow optimisation
Supporting capabilities include an Inventory Management dashboard for OOH asset classification, a Campaign Planner and Optimizer for OOH campaign planning and real-time performance tracking, and a proprietary IoT sensor hardware layer for physical data collection. Methodology validation is conducted in partnership with leading global market research firms including Nielsen and PwC.
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