AllUnite
AllUnite is a Copenhagen-headquartered adtech company specializing in real-time audience measurement for out-of-home (OOH) media, retail spaces, and transit environments. Founded in 2013 by Esben Elmøe and Kasper Gevaldig, the company combines IoT sensor infrastructure, mobility data, and AI-driven modeling to deliver granular traffic, impression, and demographic analytics, and now operates across more than 40 countries with offices in Denmark, Brazil, Italy, Australia, Ukraine, and the United States.
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AllUnite's offering centers on its Analytics platform (accessed via analytics.allunite.com) with several modular components:
- Traffic and Demographics — real-time audience traffic, impressions, and demographic segmentation
- Campaign Management System — tools for planning and managing OOH campaign delivery
- Campaign Planner and Optimizer — forecasting and optimization for campaign efficiency and reach
- Inventory Management System — dashboard for media owners to track and classify OOH inventory and compute visibility-adjusted contacts
- Data Fusion Solution — combines multiple data sources (sensor, mobility, survey) into a unified measurement currency
- AI Connector (MCP) — newly launched natural-language interface allowing AI assistants to query live OOH audience data
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