AllUnite
AllUnite is a global adtech company headquartered in Copenhagen, Denmark, specialising in real-time audience measurement for out-of-home (OOH) media. Founded in 2013 by Esben Elmoe and Kasper Bloch Gevaldig, its platform combines IoT sensor infrastructure, mobility data, and AI-powered models to deliver audience measurement, campaign forecasting, and media optimisation for OOH media owners, advertisers, and agencies. Operating in more than 40 countries, AllUnite serves clients across OOH media, retail, malls, and transit environments.
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AllUnite offers a unified OOH audience measurement platform built on sensor hardware, mobility data aggregation, and machine learning:
- OOH Media Measurement — Real-time traffic, impression, and demographic measurement for roadside and DOOH advertising inventory; delivers reach, frequency, GRP, CPM, and viewability metrics aligned to digital media standards
- Retail & Mall Analytics — Footfall analytics, drive-to-store measurement, catchment area analysis, and retail conversion metrics for shopping centres and retail environments
- Transit & Indoor Analytics — Traffic direction, speed of movement, and visitor route mapping in indoor transit locations for passenger flow optimisation
- Campaign Forecasting & Planning — Audience segmentation and media planning tools integrating OOH inventory into digital media planning workflows
- Analytics Dashboard — 24/7 live data access via an online analytics portal (analytics.allunite.com), providing clients with real-time campaign performance visibility
The platform claims 95%+ data accuracy through cross-audit calibration by an in-house engineering and data science team, with methodology validated by external research partners including PwC, Rambøll, and Nielsen.
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