AllUnite
AllUnite is a Copenhagen-headquartered adtech company specializing in real-time audience measurement for out-of-home (OOH) media, retail spaces, and transit environments. Founded in 2013, it combines sensor infrastructure, mobility data, and AI-powered models to deliver live audience analytics, operating in over 40 countries with additional offices in Brazil, Italy, Australia, Ukraine, and the United States.
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AllUnite's portfolio centers on its Analytics platform and underlying measurement infrastructure:
- AllUnite Analytics — web-based suite for managing OOH campaigns, integrating inventory, audience metrics, campaign data, and insights, including an Inventory Management dashboard and Campaign Management System
- Planner and Optimizer — campaign planning and optimization tool for maximizing OOH campaign impact and targeted reach
- Data Fusion Solution — combines multiple data sources (sensor, mobility, traffic) for enhanced audience measurement accuracy
- Traffic and Demographics module — real-time insights into audience behaviour, footfall, and demographic segmentation
- AI Connector (MCP) — newly launched integration enabling natural-language querying of live OOH audience data through AI assistants such as Claude and Perplexity
- Core measurement capabilities span traffic and impressions, roadside traffic, demographics and reach, retail conversion metrics, and customer path mapping across OOH, retail/mall, and transit environments
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