BAUTA GmbH
BAUTA GmbH is a German deep-tech startup based in Bruchsal (Baden-Württemberg) that develops Privacy by Design computer vision sensor hardware and AI software for the anonymous measurement of people and mobility flows. Its proprietary Blind Sensor technology enables audience analytics, footfall counting, and targeting data collection for DOOH advertising networks, smart city infrastructure, retail environments, and market research — without capturing or storing identifiable imagery. The company has received public funding and innovation awards from the German Federal Ministry for Economic Affairs and Climate Protection (Bundesministerium für Wirtschaft und Klimaschutz) and the State of Baden-Württemberg, and was accelerated through the CyberLab Karlsruhe programme.
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BAUTA's portfolio is structured across two pillars — hardware sensors and AI software modules — delivered as modular, stackable components:
- SB-Series sensors — the core static blind sensor product line for permanent fixed installations (retail stores, DOOH sites, smart city locations)
- DB-Series sensors — a second sensor variant, likely differentiated by form factor or detection range
- DR-Series sensors — a third hardware variant targeting specific environments or mobility/traffic use cases
- KI-Modelle (AI Models) — proprietary detection algorithms covering people counting, demographic profiling, and movement analytics, delivered in a privacy-preserving manner
- Process Modules / Vertical Solutions (Software-Module) — industry-specific software configurations for use cases including DOOH targeting, retail analytics, event analysis, fuel & convenience retail, and traffic & smart city
- Service models — both pure technology-provider (hardware + data handover) and full-solution/managed-service engagements
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