BAUTA GmbH
BAUTA GmbH is a German deep-tech startup developing patented privacy-by-design blind sensor hardware and AI software for the anonymous collection of person-frequency and mobility data. Its core innovation — an irreversible threshold-photon point-cloud sensor — ensures that individual identities can never be reconstructed, making it fully GDPR-compliant by architecture rather than by policy. The company serves DOOH audience measurement, retail analytics, smart city traffic analysis, and event measurement use cases, positioning itself as the privacy-safe data layer for operators of advertising surfaces, retail environments, and public spaces.
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BAUTA's portfolio divides into hardware sensor product lines and an accompanying AI software and analytics layer:
- SB-Serie (Stationary Blind Sensors): Fixed-installation sensors for permanent, continuous measurement of person frequency and flow in retail environments, advertising surfaces, public spaces, and transport hubs.
- DB-Serie (Deployment/Dynamic Blind Sensors): A sensor line suited to more flexible or semi-permanent installation contexts; exact specification differentiation from SB-Serie is not fully disclosed publicly.
- DR-Serie: A third sensor variant, likely differentiated by range, form factor, or mounting configuration for specialised deployment contexts such as event spaces or high-ceilinged environments.
- KI-Modelle (AI Models): A library of AI/ML inference models deployed on the sensor edge, enabling recognition of distinct scenarios (e.g., occupancy counting, dwell time, directional flow, queuing) from point-cloud data without image capture.
- Prozess-Module (Process Modules / Industry Solutions): Pre-configured software modules aligned to specific vertical use cases — including DOOH/OOH targeting and reach measurement, retail shelf and footfall analytics (LEH & Adaption), smart city traffic and mobility analysis (Verkehr & Smart City), event measurement (Eventanalysen), mobile/temporary measurement campaigns, and fuel station/convenience store analytics (Fuel & Shop).
- Full-Solution and Managed Services: Optional end-to-end engagement model covering hardware installation and removal, data processing, and structured first-party data delivery to client platforms.
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