Broadsign
Broadsign is the world's leading independent out-of-home (OOH) advertising technology platform, headquartered in Montreal, Canada, empowering media owners, agencies, and brands to manage, monetise, and transact across more than 2.8 million static and digital signs globally. The company offers a full-stack suite spanning content management, direct and programmatic sales, demand-side buying, and measurement — the broadest independent OOH adtech platform in the market. Following its November 2025 acquisition of Place Exchange, Broadsign operates a network of 1.8 million programmatically transactable screens, cementing its position as the largest independent DOOH platform provider by inventory reach.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Broadsign offers a comprehensive OOH advertising technology suite covering the full campaign lifecycle:
- Broadsign Control (CMS): Core content and network management platform with automated scheduling, campaign execution, and proof-of-play reporting
- Broadsign Direct: Guaranteed direct OOH sales with inventory management, proposal generation, and multichannel campaign booking
- Broadsign Ayuda: Static OOH business operations platform covering campaign charting, scheduling, and work orders for traditional billboard operators
- Broadsign Reach / SSP: Programmatic supply-side platform enabling real-time bidding with 50+ integrated DSP partners
- Broadsign Publish: Local signage messaging with brand-approved content templates for local market customisation
- OutMoove DSP (acquired May 2024): Specialist DOOH demand-side platform tailored to OOH agency workflows, originated in the Netherlands
- Place Exchange SSP (acquired November 2025): Leading independent OOH SSP with the PerView measurement solution, programmatic guaranteed capabilities, geospatial targeting, and capabilities in cinema, audio, and in-store retail media
- Broadsign In-Advance: Automated, guaranteed in-advance DOOH transaction capability enabling programmatic buyers to reserve premium OOH inventory weeks or months ahead of campaign activation
- Sell-Side AI Agent / AI Creative Assistant: Industry-first agentic AI tooling for end-to-end OOH campaign planning, booking, and execution; AI-powered creative categorisation and approval previewed in 2025
Detailed product cards with analyst summaries, target segments, and intelligence on every product in this vendor's portfolio.
Detailed market positioning, ideal customer profile, specialisation tags, and industry relationships are part of full vendor intelligence.
Decision-grade analysis of where this vendor wins and where they fall short — the questions you actually need answered before signing a contract.
Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
This vendor catalog/profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.