Broadsign
Broadsign is the leading independent out-of-home (OOH) advertising technology platform, enabling media owners, agencies, and brands to plan, manage, buy, and sell OOH and DOOH campaigns at scale. Headquartered in Montreal and founded in 2004, the company has grown through four strategic acquisitions to offer a full-stack adtech suite spanning CMS, SSP, DSP, and static OOH operations. More than 2.8 million static and digital signs globally run on Broadsign, reaching audiences across roadways, airports, transit systems, retail stores, and other high-traffic venues.
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Broadsign offers a comprehensive OOH advertising technology suite covering the full campaign lifecycle:
- Broadsign Control (CMS): Core content and network management platform with automated scheduling, campaign execution, and proof-of-play reporting
- Broadsign Direct: Guaranteed direct OOH sales with inventory management, proposal generation, and multichannel campaign booking
- Broadsign Ayuda: Static OOH business operations platform covering campaign charting, scheduling, and work orders
- Broadsign Reach / SSP: Programmatic supply-side platform enabling real-time bidding with 50+ integrated DSP partners
- Broadsign Publish: Local signage messaging with brand-approved content templates for local market customisation
- OutMoove DSP (acquired 2024): Specialist DOOH demand-side platform tailored to OOH agency workflows
- Place Exchange SSP (acquired 2025): Leading independent OOH SSP with the PerView measurement solution, programmatic guaranteed capabilities, geospatial targeting, and capabilities in cinema, audio, and in-store retail media
- AI Creative Assistant (previewed 2025): Industry-first AI-powered tool for OOH creative categorisation and approval
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