Broadsign
Broadsign is a Montreal-based out-of-home (OOH) advertising technology platform that enables media owners, agencies, brands, and retailers to plan, manage, deliver, and monetise digital and static signage inventory. Founded in 2004, the company provides an end-to-end stack spanning content management, ad serving, guaranteed direct sales, and programmatic supply-side trading via its acquired Place Exchange platform, powering more than 2.8 million signs across 107 countries.
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Broadsign offers a full OOH advertising technology suite covering the entire campaign lifecycle:
- Broadsign Control: core CMS with automated scheduling, campaign execution, and proof-of-play reporting
- Broadsign Direct: guaranteed direct OOH sales with inventory management and proposal generation
- Broadsign Ayuda: static OOH business operations for traditional billboard operators
- Place Exchange SSP (acquired 2025): programmatic supply-side platform with PerView measurement, programmatic guaranteed, and in-store/cinema/audio capabilities
- OutMoove DSP (acquired 2024): specialist DOOH demand-side platform for OOH agency workflows
- Broadsign Publish: local signage messaging with brand-approved templates
- Broadsign In-Advance: automated, guaranteed in-advance DOOH transaction capability
- Sell-Side AI Agent: agentic AI tooling for end-to-end OOH campaign planning, booking, and execution
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