Broadsign
Broadsign is a Montreal-based provider of out-of-home (OOH) advertising technology, offering a full-stack platform spanning content management, guaranteed direct sales, static OOH operations, and programmatic trading. Founded in 2004, the company runs more than 2.8 million static and digital signs globally and, following its acquisition of Place Exchange, operates one of the largest programmatic OOH supply-side platforms in the industry.
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Broadsign offers a full OOH advertising technology suite covering the entire campaign lifecycle:
- Broadsign Control: core CMS with automated scheduling, campaign execution, and proof-of-play reporting
- Broadsign Direct: guaranteed direct OOH sales with inventory management and proposal generation
- Broadsign Ayuda: static OOH business operations for traditional billboard operators
- Place Exchange SSP (acquired 2025): programmatic supply-side platform with PerView measurement, programmatic guaranteed, and in-store/cinema/audio capabilities
- OutMoove DSP (acquired 2024): specialist DOOH demand-side platform for OOH agency workflows
- Broadsign Publish: local signage messaging with brand-approved templates
- Broadsign In-Advance: automated, guaranteed in-advance DOOH transaction capability
- Sell-Side AI Agent: agentic AI tooling for end-to-end OOH campaign planning, booking, and execution
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