Bütema AG
Bütema AG is a full-service digital signage and retail technology integrator headquartered in Bietigheim-Bissingen, Germany, serving 1,000+ customers primarily across the DACH region. The company develops its own browser-based CMS (soviaDS), sources and installs commercial hardware, and delivers managed services end-to-end under a 360° service model. Following its March 2025 acquisition of Wedeko GmbH, Bütema expanded its addressable market into bakery/QSR, municipal signage, and public institutions.
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Bütema AG offers a broad, vertically integrated portfolio across hardware, software, services, and AI applications, delivered under both the Bütema and Wedeko brands:
- Digital Signage Displays — commercial screens sourced from Samsung, NEC/Sharp, and ELO for POS, menu boards, and promotional use
- LED Walls & LED Totems — large-format LED installations for retail and public environments
- Digitale Stelen (Info Steles/Pylons) — weatherproof freestanding outdoor/indoor totems with optional touch and CMS integration
- Digitale Schaukästen (Digital Showcases) — window-facing digital display cases
- Schaufenster-Displays (Window Displays) — high-brightness displays for storefront use
- Digitale Menüboards (Digital Menu Boards) — QSR/bakery/food retail solutions with dynamic pricing and time-controlled scheduling
- Digitale Türschilder (Digital Door Signs) — PoE+-powered room-status and calendar-integrated signage
- Interactive Terminals — touch kiosks for self-service and information
- soviaDS — proprietary browser-based 'Made in Germany' CMS with centralised scheduling, AI media analysis, health monitoring, and MMS/ERP integrations; relaunched 2025/2026 with integrated Content Designer
- InStore Assistant App — mobile POS/guided-selling application for retail staff
- KIra — AI-powered in-store QR-initiated shopping assistant chatbot
- mERP Hardware — mobile ERP device hardware for retail operations
- Self-Checkout Systems — integrated checkout solutions
- Lift & Play — LiDAR sensor-triggered shelf signage system for real-time customer engagement
- Retail Media / CiTYwerbung — retail media monetisation service and affiliated local out-of-home advertising network
- 360° Managed Services — consulting, project planning, installation, content & design agency, and rental/managed service models
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