Bütema AG
Bütema AG is a Bietigheim-Bissingen-based full-service digital signage and retail technology provider serving the DACH region, operating under both the Bütema and Wedeko brands. The company designs, delivers, and manages end-to-end digital signage systems — spanning proprietary 'Made in Germany' CMS software, commercial display hardware, AI-powered retail applications, and content services — as a single integrated partner. With over 1,000 customers, approximately 95 employees, and €21.3 million in 2024 revenues, Bütema occupies a well-established mid-market position across retail, QSR/food service, municipalities, healthcare, and corporate verticals.
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Bütema AG offers a broad, vertically integrated portfolio across hardware, software, services, and AI applications, delivered under both the Bütema and Wedeko brands:
- Digital Signage Displays — commercial screens sourced from Samsung, NEC/Sharp, and ELO for POS, menu boards, and promotional use
- LED Walls & LED Totems — large-format LED installations for retail and public environments
- Digitale Stelen (Info Steles/Pylons) — weatherproof freestanding outdoor/indoor totems with optional touch and CMS integration
- Digitale Schaukästen (Digital Showcases) — window-facing digital display cases
- Schaufenster-Displays (Window Displays) — high-brightness displays for storefront use
- Digitale Menüboards (Digital Menu Boards) — QSR/bakery/food retail solutions with dynamic pricing and time-controlled scheduling
- Digitale Türschilder (Digital Door Signs) — PoE+-powered room-status and calendar-integrated signage (Outlook/Exchange/Google Calendar)
- Interactive Terminals — touch kiosks for self-service and information
- soviaDS (Digital Signage Software) — proprietary browser-based 'Made in Germany' CMS with centralised scheduling, AI media analysis, health monitoring, and MMS/ERP integrations; recently relaunched with the integrated Content Designer
- InStore Assistant App — mobile POS/guided-selling application for retail staff
- KIra — AI-powered in-store QR-initiated shopping assistant chatbot
- mERP Hardware — mobile ERP device hardware for retail operations
- Self-Checkout Systems — integrated checkout solutions
- Lift & Play — LiDAR sensor-triggered shelf signage system for real-time customer engagement
- Services — 360° managed services including consulting, project planning, installation, content & design agency, retail media monetisation, and rental/managed service models
- CiTYwerbung — affiliated local/city out-of-home retail media advertising network brand
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