Cittadino GmbH
Cittadino GmbH is one of Germany's leading Digital Out of Home (DOOH) media owners, operating a nationwide network of 5,700+ screens across airports, motorway service stations, shopping centres, and Sanifair hygiene facilities. A wholly owned subsidiary of the Autobahn Tank & Rast Gruppe, the company generates over 540 million advertising impressions per month and serves national and international brand advertisers seeking premium, high-mobility audiences. Cittadino is recognised as an industry pioneer, combining traditional DOOH inventory with programmatic advertising, data-driven audience targeting, and its proprietary Addressable Gate TV technology.
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Cittadino's portfolio is structured around four physical touchpoint networks and three technology layers:
- Airport (Flughafen): Premium DOOH screens at Germany's major airports, including the newly launched DUS Welcome Boards — 18 double-sided Micro-LED walls (263 sqm, 1.26mm pixel pitch, QHD quality) integrated with real-time passenger information in Düsseldorf Airport's arrivals area.
- Motorway (Autobahn): Digital advertising media at Tank & Rast motorway service stations, reaching millions of road travellers and commuters across Germany's Autobahn network.
- Shopping: DOOH screens in shopping centres and retail environments, targeting consumers at the point of sale.
- Sanifair: Digital mirror advertising in approximately 360 Sanifair hygiene facilities, a distinctive captive-audience format at motorway rest stops.
- Addressable Gate TV: Proprietary airport gate-screen technology using real-time flight data to enable departure- and arrival-specific audience targeting with billing based on actual passenger volumes; co-developed forecasting infrastructure with Lufthansa Industry Solutions on AWS.
- Programmatic Advertising: Automated, data-driven campaign delivery across the full network inventory via programmatic buying platforms.
- Digital Advertising Ecosystems: Integrated cross-channel offering combining DOOH screens with mobile media, QR codes, Wi-Fi tracking, and adserver solutions, positioning Cittadino as a one-stop shop for digital advertising.
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