Coates Group
Coates Group is a Sydney-based, family-owned global technology and signage company with over 60 years of heritage, purpose-built to serve leading quick-service restaurant (QSR) brands worldwide. The company delivers an end-to-end portfolio spanning proprietary Switchboard™ CMS software, digital menu boards, self-service kiosks, traditional signage, and managed services — all under a single-vendor accountability model. Its landmark appointment in 2022 as McDonald's sole global digital menu board CMS provider across 50+ markets defines its premier position in the QSR digital signage landscape.
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Coates Group delivers a vertically integrated portfolio structured around two experience environments — Drive Thru and In-Restaurant — supported by four core product categories and comprehensive managed services:
- Digital Menu Boards — indoor and outdoor digital signage hardware purpose-engineered for QSR environments, designed for robustness, weather resistance, and multi-market adaptability
- Self-Service Kiosks — interactive ordering kiosks designed to increase average check size, reduce wait times, and streamline crew operations
- Switchboard™ CMS — proprietary, web-based, data-driven content management system enabling real-time dynamic content, analytics, and multi-touchpoint orchestration across global restaurant networks; runs on Samsung (Tizen) via signageOS
- Traditional Signage — design, manufacture, and installation of physical/printed restaurant and forecourt signage, a 60-year heritage capability maintained alongside the digital portfolio
- End-to-End Managed Services — installation, rollout management, content services, proactive monitoring, and ongoing support, positioning Coates as a full managed-services partner across the technology lifecycle
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