Creative Realities, Inc.
Creative Realities, Inc. (NASDAQ: CREX) is a full-service digital signage integrator and software vendor headquartered in Louisville, Kentucky, offering an end-to-end proprietary stack spanning CMS platforms, programmatic AdTech, content production, hardware procurement, installation, and 24/7 managed services. The company serves enterprise and mid-market brands across retail, QSR, convenience, sports & entertainment, automotive, healthcare, and banking verticals throughout North America. Its November 2025 acquisition of Cineplex Digital Media added Canada's largest mall-based DOOH network and accelerated a strategic pivot toward a recurring-revenue SaaS and retail media platform business.
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Creative Realities offers a three-layer product portfolio spanning software, managed solutions, and hardware:
- Software: Clarity™ (digital menu board and general CMS for QSR/food service); ReflectView™ (enterprise CMS claimed at 400,000+ screens); iShowroom™ (automotive dealership CMS); AdLogic™ and AdLogic CPM+™ (purpose-built programmatic ad-serving and retail media network monetisation platform integrating with Vistar and Place Exchange DSP/SSP exchanges); Reflect eXperience and ReflectSpark (interactive experience tools)
- Managed Solutions: End-to-end digital signage design, hardware procurement, content production, installation, post-deployment managed network services, and a 24/7 Network Operations Center; hardware-agnostic procurement across Windows, Android, Linux, and Samsung Tizen/SoC platforms
- Hardware & Media: Digital Drive-Thru 2.0 — a modular, scalable outdoor drive-thru menu board system launched February 2026 for QSR and convenience operators; ownership and operation of Canada's largest mall DOOH network via the acquired Cineplex Digital Media infrastructure (750+ screens, 95 shopping destinations)
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