Digitale Mediensysteme GmbH (DMS)
Digitale Mediensysteme GmbH (DMS) is a Vienna-based full-service digital signage integrator and digitalisation partner founded in 2004, recognised as one of Austria's leading retail-focused integrators for digital signage and in-store audio. Operating under the brand platform 'We create digital with meaning,' DMS delivers end-to-end solutions spanning Digital Signage, Smart Digital Signage, In-Store Radio, Creative Content, Location Analytics, Retail Analytics, Live Shopping, and Live Recruiting across the DACH region and 13 countries.
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DMS offers eight distinct product lines delivered as an integrated, managed full-service offering:
- Digital Signage — end-to-end integration of monitors, LED walls, and touchscreens with content management for retail, corporate, and hospitality environments
- Smart Digital Signage — AI-powered, audience-targeted digital signage using 3D sensors and computer vision (Intel OpenVINO) for real-time, demographically adaptive content delivery
- In-Store Radio — curated in-store audio and radio solutions, now incorporating AI-generated music libraries (5,000–10,000 tracks) and programmatic audio spot production, eliminating traditional AKM/GEMA licensing fees
- Creative Content — branded content production and creative design for digital signage deployments
- Location Analytics — footfall and frequency measurement tools for physical retail spaces
- Retail & Customer Analytics — in-store customer behaviour analytics and A/B testing for retail optimisation
- Live Shopping — interactive live shopping solutions for flagship stores and showrooms (e.g. Nespresso Kärntner Straße)
- Live Recruiting — digital recruitment display and engagement tools for in-store use
All services span consulting and strategy, hardware procurement, installation, content management, and ongoing editorial and technical support.
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