dimedis GmbH
dimedis GmbH (digital media distribution) is a Cologne-based software company founded in 1996, specialising in digital signage, retail media monetisation, and visitor & entrance management software for the trade fair, retail, and corporate sectors. Its SOFTWARE+ portfolio spans the kompas digital signage CMS, nova retail media AdManager, atlas retail analytics platform, and FairMate trade fair management suite. The company is widely regarded as the dominant software vendor for the DACH exhibition industry, with long-standing deployments at virtually all major German trade fair venues.
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dimedis markets its offering under the SOFTWARE+ brand umbrella, comprising four integrated product lines:
- kompas — a web-based HTML5 digital signage CMS and wayfinding system supporting Samsung Tizen, Android, ChromeOS, and Linux; includes kompas connect, a streamlined retail media engine launched September 2025 with One Tech Group enabling programmatic ad delivery via SSP1 within under one hour of screen onboarding
- nova — a Retail Media AdManager launched end-2024 for monetising digital signage networks and electronic shelf labels (ESLs), with cloud-based campaign booking and management
- atlas — a retail analytics platform providing demographic and footfall insights via sensor integration, enabling persona-level targeting at the point of sale
- FairMate — a comprehensive visitor and entrance management suite for trade fairs and events, covering online registration, ticket shop, exhibitor/product databases, lead tracking, event app, badge printing, and access control hardware integration (with Axess AG)
The company also co-founded dimedis Moments GmbH (November 2025) with Marketing of Moments to offer a commerce media end-to-end package specifically for the trade fair industry, encompassing data platform infrastructure, media product development, and campaign monetisation.
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