dimedis GmbH
dimedis GmbH is a Cologne-based software vendor founded in 1996, offering an integrated SOFTWARE+ suite spanning digital signage, retail media, retail analytics and trade fair visitor/entrance management. It serves major German and Nordic trade fair venues as well as retail and corporate clients such as XXXLutz, Snipes, EnBW, and Koelnmesse.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
dimedis markets its offering under the SOFTWARE+ brand:
- kompas — web-based HTML5 digital signage CMS and wayfinding system, including kompas connect for programmatic retail media via One Tech Group's SSP1
- nova (AdManager nova) — Retail Media AdManager for monetising digital signage networks and electronic shelf labels
- atlas — retail analytics platform delivering footfall and persona-level targeting insights
- FairMate — visitor and entrance management suite for trade fairs and events, including ticketing, badge printing, and access control hardware integration, with FairMate Analytics for real-time visitor flow
- dimedis Moments — joint venture commerce media all-in-one package for the trade fair industry
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