dimedis GmbH
dimedis GmbH is a Cologne-based software-as-a-service company founded in 1996 (the name standing for digital media distribution) that develops integrated digital signage, visitor management, and retail media software under its SOFTWARE+ brand umbrella. Its four core product lines — kompas (digital signage CMS and wayfinding), nova (retail media AdManager), atlas (retail analytics), and FairMate (trade fair visitor and entrance management) — serve major trade fair organisers, large European retailers, and corporate enterprises. In late 2025 the company co-founded the joint venture dimedis Moments GmbH with Marketing of Moments, marking a strategic pivot into full end-to-end commerce media monetisation for the exhibition industry.
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dimedis markets its offering under the SOFTWARE+ brand umbrella, comprising four integrated product lines:
- kompas — a web-based HTML5 digital signage CMS and wayfinding system supporting Samsung Tizen, Android, ChromeOS, and Linux; includes kompas connect (launched September 2025), a streamlined retail media engine enabling programmatic ad delivery via One Tech Group's SSP1 with sub-one-hour screen onboarding
- nova — a Retail Media AdManager launched end-2024 for monetising digital signage networks and electronic shelf labels (ESLs), with cloud-based campaign booking and management
- atlas — a retail analytics platform providing demographic and footfall insights via sensor integration, enabling persona-level targeting at the point of sale
- FairMate — a comprehensive visitor and entrance management suite for trade fairs and events, covering online registration, ticket shop, exhibitor/product databases, lead tracking, event app, badge printing, and access control hardware integration (with Axess AG)
The company also co-founded dimedis Moments GmbH (November 2025) with Marketing of Moments to offer a commerce media end-to-end package specifically for the trade fair industry, encompassing data platform infrastructure, media product development, and campaign monetisation.
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