Displaydata
Displaydata is a UK-headquartered designer and supplier of fully graphic, color electronic shelf labels (ESLs) for the retail sector, serving major grocery, DIY, pharmacy, consumer electronics and convenience-store chains worldwide. Formerly known as ZBD, the company was among the first to bring three-color and later four-color e-paper ESLs to market, and in February 2026 was acquired by Ithina, an agentic AI company for physical operations.
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Displaydata's portfolio centers on hardware ESLs paired with cloud-based management software:
- Chroma Aeon / Aura ESL ranges — fully graphic, multi-color (black/white/red/yellow) e-paper shelf labels with up to 6 simultaneous prices displayed and ~10-year battery life
- Dynamic Cloud Solution (DCS) — cloud-based central management software consolidating ERP, marketing, demand and pricing data feeds to drive real-time label updates
- Managed Services — end-to-end deployment, staging, implementation and ongoing white-glove support
- Optional NFC and Bluetooth connectivity for label updates and shopper engagement
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