DoohClick
DoohClick is a Stockholm-based SaaS ad management platform purpose-built for OOH/DOOH media owners and emerging retail media networks, unifying CMS, ad serving, scheduling, proposal/RFP, proof-of-play, analytics, and invoicing into a single cloud-native workflow built on Microsoft Azure. Spun out from NASDAQ-listed AdCityMedia in 2019 and led by co-founder/CEO Jonas Glad alongside co-founder/CCO Mark Bracey, the company is backed by more than 1,500 shareholders and now operates across 14 countries, spanning the Nordics, wider EMEA, North America, South Africa, and Asia.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
DoohClick's core offering is a single, unified OOH/DOOH ad management platform covering the full media-owner workflow:
- DoohClick Platform — combined pricing, CRM, proposal/RFP, CMS, ad server, video player, scheduling, proof-of-play, analytics and invoicing tool with live site availability
- DoohClick App — mobile application for real-time revenue and performance tracking on the go
- Automated Screen Health Reports — real-time monitoring and alerting for inactive or faulty screens
- Audience intelligence integrations — native connections with Quividi (impressions/attention measurement), AdMobilize (AI-powered computer-vision audience analytics), and Spotzi (location intelligence and mobility data)
- Programmatic/SSP integrations — Place Exchange, Lucit, Broadsign, Vistar Media, Hivestack, Seedooh, Veridooh
- Sector-specific solutions for Retail Media, Transit, Shopping Malls, Airport, and Place-Based advertising environments
- Hardware — screens, players and installation sourcing plus network monitoring, marketed as 'coming soon'
Detailed product cards with analyst summaries, target segments, and intelligence on every product in this vendor's portfolio.
Detailed market positioning, ideal customer profile, specialisation tags, and industry relationships are part of full vendor intelligence.
Decision-grade analysis of where this vendor wins and where they fall short — the questions you actually need answered before signing a contract.
Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
This vendor catalog/profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.