DoohClick
DoohClick is a Swedish ad management platform vendor for Out-of-Home (OOH) and DOOH media owners and Retail Media Networks, unifying CMS, ad server, video player, scheduling, and analytics into one workflow. Co-founded by CEO Jonas Glad in 2019 following its demerger from NASDAQ-listed AdCityMedia, the platform's core technology traces back roughly ten years to a legacy system called StarCorp. Headquartered in Stockholm, DoohClick now operates across Europe, North America, Africa, and South East Asia, serving media owners with both static and digital inventory.
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DoohClick's core offering is a single, unified OOH/DOOH ad management platform covering the full media-owner workflow:
- DoohClick Platform — combined CMS, ad server, video player, and analytics tool for inventory, scheduling, proposals/RFP response, proof-of-play reporting, and sales pipeline forecasting.
- DoohClick App — a mobile application for real-time revenue and performance tracking, marketed as an industry-first for OOH media teams.
- Automated Screen Health Reports — real-time monitoring and alerting for inactive or faulty screens to protect campaign delivery.
- Audience intelligence integrations — native connections with Quividi (impressions/attention measurement), AdMobilize (AI-powered computer-vision audience analytics), and Spotzi (location intelligence and mobility data) for data-driven planning and measurement.
- Sector-specific solutions for Retail Media, Transit, Shopping Malls, Airport, and Place-Based advertising environments.
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