DoohClick AB
DoohClick AB is a Stockholm-based SaaS company that provides the definitive all-in-one ad management platform for Out-of-Home (OOH) and Retail Media owners worldwide. Founded in 2009 by Mark Bracey and built over a decade inside an operating OOH business, the platform unifies CMS, ad serving, programmatic SSP connectivity, real-time analytics, and invoicing into a single web-based workflow. DoohClick serves media owners managing static and digital inventory across more than 15 countries, from independent operators to scaled networks such as Ocean Outdoor Nordics.
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DoohClick Platform — the core SaaS offering — is a web-based, fully integrated OOH ad management system encompassing:
- CMS & Dynamic Content Scheduler: Share of Voice-based selling with real-time inventory availability and dynamic pricing; eliminates manual loop creation
- Built-in Ad Server: end-to-end campaign execution from proposal through delivery
- Proprietary Video Player: single-portal, web-based playback engine
- Real-Time Analytics & Automated Proof-of-Play Reporting: automated campaign verification and finance reconciliation
- Sales Proposal & RFP Tools: live availability, dynamic pricing, and pipeline forecasting
- Invoicing & Finance Workflows: integrated billing and financial reporting
- Programmatic SSP Connectivity: integrations with Place Exchange, LMX/Moving Walls, Quividi, AdMobilize, and Spotzi for audience intelligence and location data
DoohClick App (launched June 2025) — an industry-first mobile application giving OOH media teams live visibility into revenue, pipeline, and campaign pacing from smartphones, unveiled at the WOO Annual Congress in Mexico City.
Automated Screen Health Reports (launched March 2025) — automated uptime monitoring with daily/weekly alerts for inactive or faulty screens, enabling 100% campaign delivery assurance.
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