easescreen
easescreen (Pichler Medientechnik e.U.) is an Austrian digital signage CMS vendor with over 25 years of continuous platform development, offering a tiered software suite spanning entry-level digital poster to enterprise videowall and interactive wayfinding deployments. The company operates an exclusively indirect, channel-partner sales model with certified resellers and integrators in more than 100 countries. Originally founded as an AV systems integrator in 1996, easescreen pivoted to a software-first model in the late 1990s and now serves enterprise and institutional customers across retail, banking, hospitality, transit, healthcare, education, and government verticals.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
easescreen's core offering is a tiered digital signage CMS platform available in three licence tiers:
- Simple Signage: Entry-level digital poster and basic scheduling for single or small-screen deployments
- Business Signage: 4K/UHD support, dynamic data integration (RSS, CSV, XML), and advanced scheduling
- Enterprise Signage: Mosaic videowall management, AI integration, sensor-triggered content, and interactive wayfinding
Licences are available as perpetual purchase or monthly subscription, sold exclusively through reseller partners. The broader portfolio includes:
- eSign Room Booking: Meeting room management with Microsoft Exchange/Outlook and Google Calendar integration
- Desksharing: Hybrid workspace desk reservation with NFC, QR-code, and smartphone app booking
- Aufrufsystem: Queue management module
- Lift & Learn: Retail interactive product discovery
- Smart Crowd Control: Occupancy and crowd management signage
- easescreen Broadcast: HTML5-based internal communications broadcast to personal devices and fixed displays
- Mobile/Tablet/Laptop Signage: Extending signage content to personal endpoint devices
- Software Assurance Plus (SAp): Maintenance and update subscription contract
The platform supports Windows players, HTML5/SoC clients, BrightSign players, and Android devices; integrates with Tizen and webOS SoC displays; and supports over 170 media formats.
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