Echo Analytics
Echo Analytics is a Paris-based location intelligence and geospatial data company founded in 2021, providing premium Point of Interest (POI) data, mobility insights, and audience segmentation tools covering 80M+ locations across 30+ countries. Its plug-and-play datasets serve AdTech, FMCG, retail, consulting, and market research customers globally, enabling smarter site selection, audience targeting, and demand sensing decisions. The company expanded its technology stack through the acquisition of Amsterdam-based Roam.ai, adding a proprietary location SDK and geolocation APIs to complete a full-stack location intelligence platform.
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Echo Analytics offers a modular geospatial intelligence platform organized across three tiers:
- Echo POI Data: Places — curated POI datasets covering 80M+ commercial locations globally, enriched with brand affiliation, category tags, store hours, and geoshapes; Shapes — building footprint polygons derived from satellite imagery and ML, with 95%+ coverage.
- Echo Mobility Insights: GeoPersona — neighborhood-level audience segmentation using real-world visit behavior; Footfall — foot traffic volume and patterns in and around POIs; Catchment Area — geographic origin analysis of visitors to a POI; Cross-Visitation — shared visit patterns and customer journey mapping across POIs; Travel Patterns — home and work location profiling around POIs.
- Echo SDK Technology (via Roam.ai): Location SDK — battery-efficient, high-accuracy mobile location tracking SDK for app developers; Geolocation APIs — customizable APIs for building location-aware features and experiences.
- Behavioral Audience Segments: Syndicated, privacy-safe audience segments (e.g., 'Coffee Lovers', 'Luxury Shoppers', 'Fast Casual Regulars') built from visit behavior, designed for activation in DOOH and programmatic digital campaigns.
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