Echo Analytics
Echo Analytics is a Paris-based location intelligence and geospatial data platform founded in 2021, providing premium Point of Interest (POI) datasets, mobility insights, and behavioural audience solutions covering 80M+ locations across 30+ countries. The company serves AdTech, retail, FMCG, consulting, and market research clients by transforming raw location signals into insight-ready, machine-learning-enriched data products. Its platform spans POI data, building footprints, foot traffic analytics, audience segmentation, and a proprietary location SDK.
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Echo Analytics organises its product portfolio into three pillars:
- Echo POI Data — Places: global POI datasets covering 80M+ commercial locations with attributes including brand affiliation, category (OSM/NAICS-aligned), store hours, and geoshapes; Shapes: ML-derived building footprint polygons for commercial locations with 95%+ coverage.
- Echo Mobility Insights — GeoPersona: audience segmentation using real-world visit behaviour; Footfall: foot traffic volume and patterns in and around POIs; Catchment Area: origin-of-visit analysis for any location; Cross-Visitation: shared visit patterns and customer journey data across POIs; Travel Patterns: home and work location inference around POIs. A new behavioural audience syndication offering (launched Q3 2025) packages pre-built segments (e.g. 'Coffee Lovers', 'Luxury Shoppers') derived from visit behaviour for direct activation in digital campaigns.
- Echo SDK Technology — a highly accurate, battery-efficient Location SDK (marketed under the Roam.ai brand) and customisable Geolocation APIs for app developers building location-aware experiences.
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