Signage Compass
Excom Media AG

Excom Media AG

Media Owner

Excom Media AG is Switzerland's dominant point-of-sale DOOH media owner and network operator, managing over 3,500 active screens across pharmacy, grocery retail, street, and motorway rest-stop environments. The company holds an uncontested leadership position in Swiss pharmacy and drugstore DOOH advertising — owner, operator, and sole marketer of the Healthcare & Beauty Channel, the largest digital advertising platform in that vertical. In parallel, Excom Media provides end-to-end digital signage integration services — covering concept, installation, operations, and content creation — to Swiss retailers, pharmacies, and healthcare facilities.

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Location Wädenswil, CH
Markets
DACH
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Overview
Analyst Overview
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A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.

Products & Services

Excom Media AG's portfolio divides into two areas: DOOH media networks and digital signage integration services.

DOOH Advertising Networks (5 distinct networks, combinable for reach):

  • POS-Healthcare / Healthcare & Beauty Channel: 450+ large-format screens in Swiss pharmacies and drugstores; health-related advertising only; 2.7 million monthly contacts
  • Lidl Switzerland: Welcome & Goodbye screens at entrances and checkouts across 170 Lidl stores (~680–755 screens); fully programmatically bookable via mainstream DSPs
  • SPAR & TopCC: POS screens in high-contact areas across ~160 locations (~350 screens); programmatically bookable
  • Street Network: ~230 pharmacy-window-facing DOOH screens in pedestrian zones and public transport corridors across German-speaking Switzerland
  • A1 Würenlos Motorway Rest Stop: Four 210-inch LED walls and eight 55-inch indoor screens (1.3 million weekly gross contacts); programmatically bookable
  • PraxisTV (new, May 2025): Swiss marketing arm for TV-Wartezimmer (DACH's largest healthcare DOOH network), covering medical practices and clinics in German-speaking Switzerland

Digital Signage Integration Services (managed service):

  • End-to-end project delivery: analysis, concept, hardware procurement, installation, software training, content production, and national hotline support
  • Hardware-agnostic (LAN, WiFi, GSM connectivity); SWICO-Recycling certified
  • Custom product development ('myProduct') available from 100-unit minimum orders
  • Target verticals: pharmacy, healthcare/medical practice, grocery retail, hospitality, corporate reception
Product Intelligence
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Market Fit
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Strengths & Risks
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Recent Activity
Recent Developments Timeline
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This vendor profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.