Excom Media AG
Excom Media AG is Switzerland's leading digital out-of-home (DOOH) advertising platform operator and managed-service digital signage integrator, headquartered in Zurich. The company operates and exclusively markets more than 1,800 DOOH screens across five distinct POS networks — spanning pharmacies, grocery retail (Lidl, SPAR/TopCC), street pharmacy windows, and a motorway rest stop — reaching consumers in high-attention purchase environments. In addition to its media-owner role, Excom Media provides end-to-end digital signage integration services to Swiss pharmacies, retailers, and healthcare operators.
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Excom Media AG's portfolio divides into two areas: DOOH advertising networks and digital signage integration services.
DOOH Advertising Networks (7 networks/formats, combinable for reach):
- POS-Healthcare / Healthcare & Beauty Channel: 450+ large-format screens in Swiss pharmacies and drugstores; health-related advertising only; 2.7 million monthly contacts
- Lidl Switzerland: Welcome & Goodbye screens at entrances and checkouts across 170+ Lidl stores (~755 screens); programmatically bookable via mainstream DSPs
- SPAR & TopCC: POS screens in high-contact areas across ~160 locations (~350 screens); programmatically bookable
- Street Network: ~230 pharmacy-window-facing DOOH screens in pedestrian zones and public transport corridors across German-speaking Switzerland
- A1 Würenlos Motorway Rest Stop: Four 210-inch LED walls and eight 55-inch indoor screens (1.3 million weekly gross contacts); programmatically bookable
- PraxisTV (launched May 2025): Swiss marketing arm for TV-Wartezimmer (DACH's largest healthcare DOOH network), covering medical practices and clinics in German-speaking Switzerland; programmatically bookable
- DAB+ In-Car Display Advertising: Digital in-car display advertising combined with DOOH retail media across 35+ radio stations to reach consumers along the path-to-purchase
Digital Signage Integration Services (managed service):
- End-to-end project delivery: analysis, concept, hardware procurement, installation, software training, content production, and national hotline support
- Hardware-agnostic (LAN, WiFi, GSM connectivity); SWICO-Recycling certified
- Custom product development (myProduct) available from 100-unit minimum orders
- Target verticals: pharmacy, healthcare/medical practice, grocery retail, hospitality, corporate reception
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