feratel media technologies AG
feratel media technologies AG is an Innsbruck-based, vertically integrated tourism technology platform founded in 1978, serving as the leading destination management system (DMS) and digital guest communication provider for Alpine and Central European tourism destinations. Its portfolio spans the Deskline® DMS, digital guest cards, HD panoramic webcam networks (1,000+ cameras), digital signage and infomedia hardware, and the feratelAIplus joint AI innovation brand. The company serves 4,000+ destination locations across 8 countries with a team of approximately 200 staff.
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feratel's portfolio is organised across four core divisions, all content-linked through the Deskline® data pool:
- Information & Reservation Systems (IRS) / Deskline®: Destination management system (DMS), ExpertClient, WebClient, digital guest cards (including the Südtirol Guest Pass), digital guest registration (myVisitPass), channel manager, booking engine (booking&more / One-Stop-Shop / One-Stop-Mountain-Shop), Open Data Platform, Business Intelligence / Performance Monitor, PIA Personal Interests Assistant, chatbot (Onlim Deskline Edition / Onlim Mountain Bot), NumBirds (email/newsletter marketing), and event management tools.
- Telecommunications & Media (Panorama): 1,000+ HD panoramic webcam network (Panothek), live streaming to 300+ online partners and 12 TV stations, Panorama TV broadcast (HbbTV/Connected TV), feratel webcams app, FlyingCam aerial content, and the proprietary MediaCam 5 camera hardware.
- Digital Signage & Infomedia (feratel Digital Info): Indoor/outdoor LED displays, LED video walls, panorama boards (LED), LED parking guidance systems, infomedia touchscreen terminals, info kiosks (Informator), and guest-facing mobile apps (iSKI). All hardware is rated for Alpine outdoor conditions.
- sitour (majority-owned subsidiary): Analog and digital information, safety, and orientation systems for 1,000+ Alpine ski regions; OOH/DOOH advertising space marketing across the Alpine network.
- feratelAIplus (joint brand with Onlim & pixelpoint): AI voicebots, conversational agents with verified destination data, automatic text translation, AI-generated image alt-texts, and AI-enhanced Performance Monitor forecasting.
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