FRAMEN
FRAMEN is a Berlin-headquartered dual-sided Digital Out-of-Home (DOOH) platform that connects venue operators — including coworking spaces, gyms, hotels, and retailers — with brand advertisers via a freemium content management system and a programmatic advertising marketplace. Majority-owned by Axel Springer SE since 2020, FRAMEN operates in over 30 countries, powering more than 18,000 screens and reaching roughly 20 million people daily.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
FRAMEN's portfolio centres on a two-sided marketplace for indoor DOOH:
- Screen Manager (CMS) — free cloud-based content management for venue operators, with playlist scheduling, weather, news feeds, tickers, and social/polls; compatible with Android TV and Amazon Fire OS.
- Ads Manager — self-serve programmatic DOOH booking and campaign platform for advertisers, with contextual targeting and real-time reporting, integrated with DSPs via VIOOH.
- FRAMEN 4K Box — plug-and-play Android-based hardware dongle that turns any display into a managed FRAMEN screen within minutes.
- AI Assistant — newly launched tool trained on millions of creatives, supporting both advertisers and screen providers with automated content and targeting.
- Tiered pricing: Free, Premium (€5/screen/month), and Enterprise (€30/screen/month, including a 43" display and installation).
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