FRAMEN
FRAMEN is a Berlin-based indoor Digital Out-of-Home (DOOH) platform founded in 2018 and majority-owned by Axel Springer SE, operating across 32 countries with nearly 100 employees. The company runs a two-sided marketplace connecting venue operators — in coworking spaces, gyms, hotels, and retail — to brand advertisers via a free content management system, a programmatic supply-side platform, and a hardware dongle. Advertisers access contextually relevant, high-dwell-time indoor audiences; venue operators receive a zero-cost CMS and earn passive advertising revenue from their existing screens.
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FRAMEN's portfolio is built around a two-sided SaaS marketplace for indoor DOOH:
- Screen Manager (CMS) — Free cloud-based content management system for venue operators, supporting playlist scheduling, geolocation-aware weather, business news feeds (Business Insider, Politico, NYT, Bild, WELT), stock/crypto tickers, room availability, events, birthday boards, social media, and polls. Compatible with Android TV and Amazon Fire OS.
- Ads Manager — Self-serve programmatic DOOH booking and campaign management platform for advertisers, supporting contextual audience targeting, real-time performance tracking, and multiple creative formats (video, static, HTML5). Integrates with major DSPs via VIOOH.
- FRAMEN TV Box / FRAMEN 4K Box — Proprietary Android-based hardware dongle enabling any standard display to become a managed FRAMEN screen in approximately five minutes without a technician.
- Studio Suite — Template-based content and campaign creation tools for venue operators, advertisers, and content creators.
- 'The Attention Pulse' — Long-term attention measurement research programme in partnership with Lumen Research, providing advertisers with certified indoor DOOH attention metrics.
- Pricing tiers: Free (basic CMS + starter ad revenue), Premium (€5/screen/month, unlimited uploads, full ad control), Enterprise (€30/screen/month, includes 43" display and installation).
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