friendlyway
friendlyway (legal entity: SaM Digital Solutions GmbH) is a Germany-based provider of integrated self-service kiosk hardware and cloud software, operating since 1998 with offices in Gilching (Munich area), Norwood MA (USA), and Warsaw. The company combines proprietary, German-engineered kiosks with its friendlyway Cloud Platform — a modular SaaS suite spanning digital signage, visitor management, wayfinding, AI service assistants, and workforce management. With 25,000+ devices deployed across 65+ countries, friendlyway targets mid-market and enterprise organisations seeking a single, accountable vendor for both physical kiosk infrastructure and cloud-managed software.
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friendlyway's portfolio combines proprietary self-service kiosk hardware with the friendlyway Cloud Platform, a modular SaaS/on-premises suite:
Hardware (German-engineered kiosks):
- Counter 12 — compact tabletop kiosk for digital reception
- Counter 22 — tablet kiosk with LED light status frame
- Empire 22 Slim / Deep / Pro — floor-standing kiosks for lobbies, production areas, and general business applications
- Luminum 43 — ergonomic kiosk for modern digital engagement
- Impress 43 — large-screen premium kiosk for interactive visitor experiences
- Welcome 43 Pro — modular kiosk for complex self-service offerings
- Outdoor — weatherproof, tamper-resistant kiosk for outdoor deployments
Software (friendlyway Cloud Platform modules):
- Digital Signage CMS — drag-and-drop content scheduling, multi-zone layouts, emergency alert override, sensor-driven interactivity
- Visitor Management — self-service check-in/out, badge printing, SSO/MFA, access control integration, GDPR-compliant logging
- Visitor Analytics — AI-driven insights into visitor flows and bottlenecks
- Wayfinding — interactive in-building navigation with ADA support
- Yard Management — truck flow and dock scheduling automation
- Contingent Workforce Management — multi-agency staffing, clock-in/out, shift planning
- Emergency Mustering — evacuation roll-call tracking
- Onsite Video Assistance — MS Teams-integrated live video kiosk consultations
- AI Service Assistants — multilingual 24/7 virtual agents (196 languages, 20 avatars)
Platform integrates with Microsoft 365, Google Workspace, and HubSpot CRM; priced via subscription from approximately $30/month for digital signage plans.
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