friendlyway
friendlyway (operated by SaM Digital Solutions GmbH) is a Made in Germany vendor of self-service kiosk hardware and a modular cloud software platform spanning digital signage, visitor management, access control, yard/gate management, and emergency mustering. Founded in 1998 and headquartered near Munich, the company serves manufacturers, municipal utilities, critical infrastructure operators, tourism boards, and public-sector clients across Germany, the EU, and North America.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
friendlyway pairs proprietary kiosk hardware with the modular friendlyway Cloud Platform:
- Hardware: Counter 12, Counter 22, Empire 22 Slim/Deep/Pro, Luminum 43, Impress 43, Welcome 43 Pro, and a weatherproof Outdoor kiosk line.
- Access & Security software: Visitor Management, Visitor Analytics, Emergency Mustering, Contingent Workforce Management, Gate Management, and Time Slot Management.
- Communication & Service software: Digital Signage CMS, Wayfinding, Onsite Video Assistance (MS Teams-integrated), and AI Service Assistants. The platform integrates with Microsoft 365 and Google Workspace, with digital signage subscription pricing starting from approximately $30/month.
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