Grassfish
Grassfish is a Digital In-Store Experience Management (IXM) software vendor, founded in Vienna in 2005 and now headquartered in Varberg, Sweden as a subsidiary of Nasdaq First North-listed Vertiseit AB. It offers the IXM Platform (now evolving into IXM Aqua), a cloud-native, API-first suite spanning digital signage, in-store audio, sales companion tools, and DOOH/retail media, paired with strategic retail consulting for global enterprise brands and retailers.
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Grassfish IXM is a modular, cloud-native SaaS platform built on Microsoft Azure, now transitioning from IXM One to the next-generation IXM Aqua (built on sibling Visual Art's Signage Player technology).
- Digital Signage — enterprise CMS and screen management with multi-level permissions and proof-of-play reporting
- Sales Companion — interactive staff- and customer-facing tools for personalised in-store product exploration
- DOOH & SSP — programmatic out-of-home advertising with AI vision-driven audience targeting and a native booking engine
- In-Store Audio — centralised audio management within the same ecosystem
- Supplementary: Retail Media Network and DOOH Network enablement, strategic Consulting, and the Knowledge Hub resource
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