Grassfish
Grassfish is a digital in-store experience management company headquartered in Varberg, Sweden and Vienna, Austria, offering the enterprise-grade IXM Platform alongside strategic retail consulting. Backed by Nasdaq First North-listed Vertiseit AB, it serves global brands and retailers seeking to unify digital signage, retail media, and customer experience across large, multi-country store networks.
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Grassfish IXM is a modular, cloud-native SaaS platform on Microsoft Azure, now in its IXM Aqua generation (unveiled 2025, built on Visual Art's Signage Player technology, succeeding IXM One).
- Digital Signage — enterprise CMS and screen management with multi-level editorial permissions and proof-of-play reporting
- Sales Companion — interactive staff- and customer-facing tools for personalised in-store product exploration
- DOOH & SSP — programmatic out-of-home advertising with AI vision-driven audience targeting and a native booking engine
- In-Store Audio — centralised audio management within the same ecosystem
- Supplementary: Retail Media Network and DOOH Network enablement, strategic Consulting, and the Knowledge Hub resource
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