ICT AG
ICT AG is a leading German ProAV and digital signage systems integrator headquartered in Kohlberg (near Stuttgart), founded in 1988 and employing approximately 160 people. The company provides full-lifecycle media technology services spanning permanent digital signage and LED installations, large-format ProAV rental, TV and film production technology, bespoke custom software, and virtual production via its HALOSTAGE studio in Berlin/Babelsberg. In June 2025, Belgian-French IT group Econocom acquired a 70% majority stake in ICT AG, positioning it as the German anchor of Econocom's pan-European ProAV and digital signage platform targeting €300 million in combined revenue.
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ICT AG's portfolio spans five integrated service lines, all supported by a full LifeCycle services wrapper:
- Permanent Installations (Festinstallation): Custom media technology stagings for retail stores, showrooms, corporate museums, driving simulation environments, and hybrid studio locations — from concept through commissioning and long-term managed operations. Sub-categories include Studio Integration, Simulation, and Hybrid Studios/Networks.
- Rental (Vermietung): A large ProAV rental park of LED walls, camera systems, crane systems, and staging technology for trade fairs and events worldwide, including hybrid communication formats via HybridStudios.
- TV & Film: Media technology for TV shows (e.g. Bambi Award ceremony), corporate studios, advertising productions, and virtual production via the HALOSTAGE facility in Berlin/Babelsberg — Germany's only flexible-shape LED volume for film production.
- Custom Solutions (Individuallösungen): Bespoke hardware and software development including kinetic and sensor-controlled displays, generative content systems, RFID-triggered interactive tools (ICT SmartPoints for trade fairs), and virtual brand worlds — delivered through an in-house software department and media mechanics workshop.
- Services (Betrieb): Full lifecycle services covering consulting, project management, remote/on-site hotline support, preventive maintenance, and content management; for complex installations, dedicated on-site specialist teams are deployed (e.g. 13-person BMW Welt team).
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