Just Add Power
Just Add Power is an American AV-over-IP hardware manufacturer headquartered in Seminole, Florida, credited with introducing HDMI-over-IP distribution to the professional AV industry in 2008. The company designs and sells encoder/decoder hardware and configuration software that allow integrators to build scalable, Ethernet-based HDMI video matrix switching systems of any size. With over 30 years of operations under founder and CEO Ed Qualls, Just Add Power has built a focused, award-winning product portfolio spanning three generations of AVoIP technology.
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Just Add Power delivers a focused AV-over-IP hardware portfolio organised into three active product generations, plus configuration software and accessories:
- MaxColor™ Series — Flagship line supporting 4K60 4:4:4 36-bit colour over 1Gb managed networks via CatX (Cat5e minimum) or fiber (MC-TX2/MC-RX2). Features include HDR10/HDR10+/Dolby Vision, HDCP 2.3, integrated video scalers, ARC, stereo audio extraction, USB 2.0 KVM with webcam/microphone pass-through, RS232/IR/CEC endpoint control, and sub-stream image pull/push. Key SKUs include the MC-QX (4K60 Tiling & Warping Transmitter — ISE 2024 Best of Show), MC-USB (USB 2.0 over IP with KVM, debuted ISE 2025), MC-TX3 (native AES67 audio support), MC-TX1-RACK (3-encoder rackmount chassis, launched September 2025), and the MC-TXWP1 wall plate transmitter (launched InfoComm 2024).
- Ultra Series (3G) — Mid-range line supporting 4K@30Hz over 1Gb networks with HDCP 2.2, built-in scalers for mixed 1080p/4K environments, Dante IP stereo audio extraction, and image pull. HETMA-approved (UL-508POE decoder and UL-707POE encoder) for higher-education deployments.
- Omega Series (2G) — Entry-level line supporting 1080p@60Hz over standard Cat5e or better cabling, targeted at cost-sensitive or legacy-compatible installations.
- AMP (Advanced Matrix Programmer) — Windows-based configuration software that discovers devices on the local network, configures IP addresses and channel assignments, manages firmware updates, and provides a switching control UI. Supports Luxul SW Series and Niveo Professional managed switches alongside Just Add Power devices.
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