Just Add Power
Just Add Power is a Seminole, Florida-based AV-over-IP hardware manufacturer that pioneered HDMI-over-IP video distribution in 2008 and has focused exclusively on this technology for over three decades. The company designs encoders, decoders, and configuration software — including its MaxColor, Ultra, and Omega product series — that allow integrators to build scalable HDMI video matrix and video wall systems over standard IP networks.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Just Add Power's portfolio centers on AV-over-IP encoders, decoders, and configuration software rather than a signage CMS:
- MaxColor Series — flagship line supporting native 4K@60Hz 4:4:4 video over 1GbE, including the MC-QX tiling/warping encoder (ISE 2024 Best of Show) and MC-USB for KVM/touchscreen/webcam support, plus the new MC-TX1-RACK rackmount 3-encoder chassis
- Ultra Series — native 4K@30Hz distribution over standard Cat5e+ cabling
- Omega Series — native 1080p@60Hz distribution, positioned as a legacy/value tier
- Advanced Matrix Programmer (AMP) — configuration software for device discovery, IP/channel assignment, firmware updates, and source-switching control, with expanding third-party switch support (Luxul, Niveo, Intellinet)
- Solutions for video walls, tiling/warping, multiscreen video distribution, and control-system integration (e.g., URC Total Control)
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