Just Add Power
Just Add Power is a Seminole, Florida-based manufacturer specializing exclusively in AV-over-IP (AVoIP) video distribution hardware, including HDMI matrix switching, video walls, and digital signage distribution systems. Founded in 1992 by former IBM employees, the company pioneered HDMI-over-IP distribution for the professional AV industry starting in 2008 and has remained a single-focus AVoIP specialist for over three decades.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Just Add Power's portfolio centers on AV-over-IP encoders/decoders organized into tiered product families:
- MaxColor Series — current flagship line supporting native 4K@60Hz/4:4:4 video over 1GbE networks, including the MC-QX tiling/warping transmitter, MC-USB KVM device, MC-TX1-RACK rackmount encoder, and AES67 audio-capable transmitters
- Ultra Series (3G) — supports native 4K@30Hz distribution over standard Cat5e+ cabling with HDCP 2.2 and built-in scaling
- Omega Series (2G/legacy) — 1080p@60Hz distribution for cost-sensitive or legacy deployments
- AMP (Advanced Matrix Programmer) — configuration and control software that discovers, names, and configures devices, and now supports select third-party network switches from Luxul and Niveo
- PowerTools — a newly launched learning management system for AVoIP training and education
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