Just Add Power
Just Add Power is a Seminole, Florida-based hardware manufacturer that pioneered HDMI over IP distribution in 2008 and has focused exclusively on AV-over-IP products ever since. The company designs and sells encoder/decoder hardware and supporting configuration software that transforms standard Gigabit Ethernet networks into scalable HDMI matrix switching systems — used in video distribution, video walls, digital signage, and KVM applications. Underpinned by a philosophy of designed-for-evolution hardware, Just Add Power products are notable for their backward compatibility, TAA compliance, and industry-recognised reliability.
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Just Add Power sells a tiered portfolio of AV-over-IP encoder/decoder hardware across three active product lines, all operating over standard 1Gb managed Ethernet networks:
- MaxColor™ Series — the flagship line supporting 4K60Hz / 4:4:4 / 36-bit colour over 1GbE with copper (Cat5e+) or fibre (MC-TX2/MC-RX2). Key models include the MC-TX1 / MC-RX1 (encoder/decoder), MC-TX2 / MC-RX2 (fibre-option encoder/decoder), MC-TX3 (AES67 audio support), MC-QX (4K60 tiling and warping transmitter, ISE 2024 Best of Show), MC-USB (USB 2.0 KVM over IP, CEDIA 2025 Best of Show), and the MC-TX1-RACK (3-encoder rackmount chassis, launched September 2025).
- Ultra Series (3G) — supports 4K@30Hz / HDCP 2.2 over 1GbE; includes Dante audio, KVM, daisy-chain, and wall-plate variants. Widely deployed in commercial projects.
- Omega Series (2G) — supports 1080p@60Hz over Cat5e+; the legacy entry-level line, still sold and actively supported.
- AMP (Advanced Matrix Programmer) — Windows-based configuration software that discovers, names, and configures Just Add Power devices and supported third-party network switches (Luxul SW Series, Niveo Professional, Ruckus, Intellinet), and provides a switching control UI. Supported switches are qualified as part of the solution ecosystem.
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