LAYA Group GmbH
LAYA Group GmbH is a Munich-based retail media and data services company operating two core business units: LAYA Solutions, offering a Smart Data Platform for CRM, campaign management, and data-driven marketing for retailers; and LAYA Media, one of Germany's leading multichannel retail media networks reaching over 500 million contacts per month across instore DOOH, sponsored product ads, display ads, newsletter, and audience extension channels. Founded in 2020 as a subsidiary of the Signa Group, LAYA was acquired by Mediaplus Group (part of Serviceplan Group) in April 2024.
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LAYA Group's portfolio is structured across two units:
- LAYA Solutions — Smart Data Platform: An end-to-end customer data platform (CDP/CRM) providing retailer-side services including CRM management, campaign management, analytics, data-driven marketing, and e-commerce optimisation. Enables highly personalised, channel-integrated customer experiences based on first-party retail data.
- LAYA Media — Retail & Commerce Media Stack: A full-service retail media monetisation and buying platform covering: (1) Digital Out-of-Home / Instore DOOH — motion video campaigns on 4,000+ screens in grocery, drugstore, electronics, and department store locations; (2) Sponsored Product Ads — CPC-optimised product placements on retailer e-commerce pages; (3) Display Ads — onsite display placements within retailer webshops; (4) Commerce Data Products / Audience Extension — programmatic extension of retailer first-party data to open web and CTV via DSP integrations; (5) Newsletter Marketing — targeted email campaigns leveraging retailer CRM segments. LAYA also offers retailers full-service support for building, operating, and monetising their own retail media businesses.
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