LAYA Group
LAYA Group is a Munich-based retail media, CRM-technology, and data analytics specialist operating three business units — LAYA Solutions, LAYA Media, and LAYA Data — that together help German and Austrian retailers monetise customer data and in-store digital-out-of-home (DOOH) screen networks. Formerly a subsidiary of the insolvent Signa group, LAYA was acquired in April 2024 by Mediaplus, the media arm of the Serviceplan Group, Europe's largest independent advertising and communications group.
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LAYA's offering spans three integrated business units rather than discrete signage software products:
- LAYA Solutions: customer data platform (CDP), CRM technology, data-driven marketing, and e-commerce enablement for retailers
- LAYA Media: retail & commerce media monetisation stack covering Digital-out-of-Home/instore retail media, Sponsored Product Ads, onsite/offsite Display Ads, Audience Extension, Smart Commerce Data, and CRM newsletter marketing
- LAYA Data: underlying data management and analytics layer supporting the other two units
- Retail Media as a Service: a managed-service product (e.g. deployed with Rossmann) covering strategy, ad technology, ad operations, and ad sales for retailers building their own media business
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