LAYA Group
LAYA Group GmbH is a Munich-based retail media and customer-data services company operating through two units, LAYA Solutions and LAYA Media, that help retailers bridge the gap between data and measurable business impact. Formerly a subsidiary of Signa, the company was acquired in 2024 by Mediaplus (part of the Serviceplan Group), and its LAYA Media unit operates in-store digital signage and DOOH advertising networks for retail clients such as Galeria.
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LAYA Group's offering is organized into two business units rather than discrete signage software products:
- LAYA Solutions: a customer data platform (Smart Data Plattform) with modules for CRM, data-driven marketing, and e-commerce personalisation
- LAYA Media: retail media services including in-store digital signage/DOOH screen networks, online advertising formats, and monetisation support for retailers and brands
- LAYA Data: underlying data-alliance and analytics capability supporting both units
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