LDSK (LiveDOOH Signkick)
LDSK (LiveDOOH Signkick) is a London-based intelligent media scheduling and yield optimisation software vendor formed through the merger of LiveDOOH and Signkick. The platform sits as a CMS-agnostic layer above existing digital signage infrastructure — complementing platforms such as Samsung VXT, Dise, and Broadsign — to automate campaign scheduling, connect screen inventory to programmatic supply-side platforms (SSPs), and monetise DOOH and in-store retail media networks at scale. Its enterprise reference client list spans grocery retail, airports, hospitality, and fuel/forecourt networks across Europe, including Schiphol Airport, Jumbo Supermarkets, Stonegate Pub Company, and Shell.
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LDSK's core product is an Intelligent Media Scheduling and Optimisation Platform that operates as a cloud SaaS layer above existing CMS deployments. Key capabilities include:
- AI-powered campaign scheduling and automated rescheduling — managing all booking types from traditional loop-based slots through to flexible audience buys and fully automated programmatic bookings in a single system
- Audience-led planning — using real-time footfall, demographic data, and first-party inputs (POS, shopper behaviour, inventory data) to drive context-aware content delivery
- Multi-SSP programmatic connectivity — integrated with Hivestack (by Perion), Vistar Media, Place Exchange, MyAdbooker, and Global/DAX for automated demand access
- Yield management and dynamic pricing — data-driven insights on time-slot and audience value to optimise CPMs and reduce unsold inventory
- White-label e-commerce for direct ad sales — enabling media owners to offer self-serve advertiser booking portals under their own brand
- LDSK for Samsung VXT — a dedicated application launched October 2025, adding intelligent scheduling, campaign logic, and programmatic monetisation natively within Samsung's cloud CMS platform
- LDSK for Retailers (RMN) and LDSK for DOOH Owners — distinct product tracks targeting in-store retail media network operators and outdoor/airport DOOH media owners respectively
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