LDSK (LiveDOOH Signkick)
LDSK (short for LiveDOOH Signkick, formed via a 2021 merger) is a London-headquartered SaaS vendor providing an intelligent media scheduling and yield-optimisation platform for DOOH and retail media network operators. The company layers automated scheduling, audience targeting and programmatic connectivity on top of existing CMS deployments such as Samsung VXT, DISE and Broadsign, rather than replacing them.
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LDSK's core offering is a cloud SaaS Intelligent Media Scheduling and Optimisation Platform layered above existing CMS deployments:
- LDSK for Retailers (RMN): in-store retail media scheduling using POS data, shopper behaviour and footfall for context-aware, programmatic-enabled ad delivery.
- LDSK for DOOH Owners: audience-led, yield-optimised scheduling for outdoor, airport and forecourt media owners, replacing static loop-based playback.
- LDSK for Samsung VXT: a native application (launched October 2025) adding intelligent scheduling and programmatic monetisation within Samsung's cloud CMS.
- LDSK Integrators Programme: an enablement track for AV integrators building retail media networks on their chosen CMS.
- Trading Bridge: automated, OpenDirect-compliant DOOH trading product used in the Clear Channel UK partnership. Horizontal capabilities include AI-powered scheduling, multi-SSP programmatic connectivity, dynamic pricing and yield management, white-label e-commerce, and audience measurement integrations.
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