LDSK (LiveDOOH Signkick)
LDSK (LiveDOOH Signkick) is a London-based cloud SaaS company formed through the merger of LiveDOOH and Signkick, providing an intelligent media scheduling and yield optimisation platform that sits as a monetisation layer above existing CMS infrastructure for DOOH media owners and in-store retail media network operators. The platform automates campaign planning, enables programmatic SSP connectivity, and uses first-party data — including POS, real-time footfall, and audience measurement — to drive context-aware content delivery at scale. Enterprise deployments span major European grocery, airport, pub, and forecourt networks, including Schiphol Airport (1,400 screens), Stonegate Pub Company (4,500 screens), and the Shell forecourt network.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
LDSK's core offering is an Intelligent Media Scheduling and Optimisation Platform delivered as a cloud SaaS layer above existing CMS deployments, with two distinct product tracks:
- LDSK for Retailers (RMN): Targets in-store retail media network operators, using POS data, shopper behaviour, stock levels, and footfall to automate context-aware content and ad delivery; supports endemic and non-endemic programmatic advertising via SSP integrations
- LDSK for DOOH Owners: Targets outdoor, airport, and forecourt DOOH media owners, replacing static loop scheduling with audience-led, yield-optimised, and programmatically connected campaign management
- LDSK for Samsung VXT: A dedicated native application (launched October 2025) adding intelligent scheduling, campaign logic, and programmatic monetisation within Samsung's cloud CMS platform
- LDSK Integrators Programme: An enablement track for AV integrators building retail media networks, providing the intelligent orchestration layer on top of their chosen CMS
- Key horizontal capabilities across all tracks: AI-powered automated scheduling and rescheduling; multi-SSP programmatic connectivity; yield management and dynamic pricing; white-label e-commerce for direct advertiser self-serve booking; and audience measurement integrations (Quividi, AdMobilize, Advertima)
Detailed product cards with analyst summaries, target segments, and intelligence on every product in this vendor's portfolio.
Detailed market positioning, ideal customer profile, specialisation tags, and industry relationships are part of full vendor intelligence.
Decision-grade analysis of where this vendor wins and where they fall short — the questions you actually need answered before signing a contract.
Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
This vendor catalog/profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.