LDSK (LiveDOOH Signkick)
LDSK (LiveDOOH Signkick) is a London-based intelligent media scheduling and monetisation platform for the DOOH and retail media network markets, formed from the 2021 merger of LiveDOOH and Signkick. Rather than replacing incumbent CMS platforms, LDSK layers on top of them, adding automated scheduling, yield optimisation and multi-SSP programmatic connectivity for media owners, retailers and AV integrators.
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LDSK's core offering is a cloud SaaS Intelligent Media Scheduling and Optimisation Platform layered above existing CMS deployments:
- LDSK for Retailers (RMN): in-store retail media scheduling using POS data, shopper behaviour and footfall for context-aware, programmatic-enabled ad delivery.
- LDSK for DOOH Owners: audience-led, yield-optimised scheduling for outdoor, airport and forecourt media owners, replacing static loop-based playback.
- LDSK for Samsung VXT: a native application (launched October 2025) adding intelligent scheduling and programmatic monetisation within Samsung's cloud CMS.
- LDSK Integrators Programme: an enablement track for AV integrators building retail media networks on their chosen CMS.
- Trading Bridge: automated, OpenDirect-compliant DOOH trading product used in the Clear Channel UK partnership. Horizontal capabilities include AI-powered scheduling, multi-SSP programmatic connectivity, dynamic pricing and yield management, white-label e-commerce, and audience measurement integrations.
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