Marketing of Moments GmbH
Marketing of Moments GmbH (MoM) is a Düsseldorf-based retail and commerce media agency and DOOH network operator that helps FMCG brands and advertisers reach consumers at decisive points of the customer journey — from point of interest to point of sale — via an instore Digital-out-of-Home screen network spanning over 1,000 locations across Germany. On the retailer side, MoM acts as a full-service partner, guiding physical retailers through the end-to-end buildout of commerce media capabilities via a Consulting–Technology–Monetisation model covering 1st-party data strategy, technology stack implementation, and inventory monetisation. The company is backed by shareholder Bellona Ventures GmbH and co-managed by founder Benedikt Blaß and Co-Founder/Managing Director Dennis Götze, who joined from Redcare Pharmacy in October 2023.
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Marketing of Moments offers two interconnected service lines:
- Advertising (for Advertisers): Access to a curated, brand-safe instore DOOH network across three specialist verticals — FMCG (1,000+ POS locations, 135M+ monthly contacts), Health (5,880 doctors' offices/pharmacies/fitness studios, 65M+ monthly contacts), and Petcare (Kölle Zoo, 24 stores, up to 500K contacts/week). Ad formats are programmatically connected, dynamic, and positioned as an effective complement to TV and online video campaigns.
- Commerce Media (for Retailers): A full-service Consulting–Technology–Monetisation programme helping physical retailers build scalable retail media businesses. This covers workshops on commerce media strategy, 1st-party data strategy development, technology stack analysis and implementation, and ongoing campaign management and reporting including advertising effectiveness studies. Advertising products span Instore digital screens, Offline, Website, App, Audience Extension, and MoM Specials.
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