Marketing of Moments GmbH
Marketing of Moments GmbH (MoM) is a German retail media and Digital-out-of-Home (DooH) specialist founded in Düsseldorf in 2020 by Benedikt Blaß, later joined by co-founder and Managing Director Dennis Götze in 2023. The company operates as a full-service Commerce Media partner, aggregating point-of-sale screen inventory from FMCG, health, and petcare retailers and monetising it programmatically for advertisers and agencies.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
MoM's portfolio is structured around a Commerce Media Value Process covering consulting, technology, and monetisation rather than discrete software products:
- Beratung (Consulting) — Commerce Media workshops, monetisation concept development, first-party data strategy build-out for retailers
- Technologie — analysis of existing retailer tech stacks, recommendation and implementation of Commerce Media technology, staff training
- Media/Monetarisierung — DooH campaign execution, reporting, and advertising-effect studies; management of advertiser campaigns across retailer networks
- Advertising products spanning InStore screens, Offline, Website, App, Audience Extension, and bespoke MoM Specials formats
- Vertical-specific networks including FMCG (1,000+ German retail locations), Health (pharmacies, medical practices, fitness studios), and Petcare (Kölle Zoo's 24-store instore DOOH network)
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Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
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