Marketing of Moments GmbH
Marketing of Moments GmbH (MoM) is a Düsseldorf-based retail media and Commerce-Media-as-a-Service provider that plans, operationalises and monetises Digital-out-of-Home (DOOH) and in-store digital signage inventory on behalf of retailers across FMCG, health and petcare verticals. Founded in 2021 by Benedikt Blaß (joined by co-managing director Dennis Götze in 2023), the company positions itself as Germany's first independent commerce-media vendor, connecting advertisers to point-of-sale touchpoints at retailers such as EDEKA, Netto Marken-Discount, Kölle Zoo and XXXLutz.
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MoM's portfolio is service- and media-based rather than product/software-based:
- Advertiser services: DOOH and in-store retail media campaign planning, targeting, booking and reporting across FMCG, health and petcare retail networks
- Retailer/Händler consulting: Commerce Media workshops, monetization concept development, and 1st-party data strategy build-out
- Technology advisory: analysis of existing retailer tech stacks, recommendation and implementation of commerce-media technology, staff training
- Media/vermarktung: operation and commercialisation of in-store screens, POS steles, checkout-zone screens, website, app and audience-extension inventory for retail partners such as EDEKA, Netto Marken-Discount, Kölle Zoo, Getränke Hoffmann and XXXLutz
- New venture: dimedis Moments GmbH (2025 JV with dimedis) extending the commerce-media model to trade fairs and exhibitions
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