multi-media-machines
multi-media-machines (branded m3) is an Austrian digital signage software developer founded in 2003 and headquartered in Rennweg am Katschberg, Carinthia, operated by sole proprietor Gerhard Koch. The company develops and sells proprietary digital signage software — including the m3-Director playout and content management system, the cloud-based m3-Web Director, and the specialised m3-Eventmachine — serving transit operators, sports venues, and institutional clients primarily in the DACH region. With over 20 years of continuous market presence, m3 occupies a distinctive niche as one of Austria's few indigenous digital signage software developers, with notable deployments including 187 ÖBB regional train sets and 250 Mainz public transit stops.
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multi-media-machines offers a focused suite of proprietary digital signage software products under the m3 brand:
- m3-Director — Windows-based central editorial and playout system for managing all connected m3-Player display nodes; supports complex multimedia programmes including images, video, animations, audio, web data, and TV inserts
- m3-Player — Multiformat display software deployed on player hardware at each screen endpoint; consumes schedules and playlists from the m3-Director
- m3-Web Director — Cloud/browser-based CMS enabling remote playlist editing, ticker/scrolling text, screen layouts (Framesets), daily and appointment schedules, and interactive navigation bars via any HTML5 browser; paired with a cloud.multi-media-machines.eu hosted environment
- m3-Eventmachine — Live event and sports scoreboard/information system for stadiums and arenas; updated in 2025 for football, ice hockey, handball, volleyball, and Formula 1; deployed at Austria's Ernst Happel Stadium
- m3-Indoor Wayfinding System (Quo vadis?) — Web-based indoor navigation and routing system using georeferenced floor plans, QR-code waypoints, and mobile browser delivery (no app install required)
- m3-Information Modules — Professional HTML5 templates for weather forecasts, animated RSS news feeds, real-time public transport departure boards (ÖPNV Echtzeitdaten), and stock/ATX exchange tickers
- Custom Software Development — Bespoke software built jointly with external planners and end clients, covering requirements analysis, prototyping, beta testing, installation, documentation, and ongoing support
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