MuSe Content GmbH
MuSe Content GmbH is a German full-service digital signage and multisensory point-of-sale agency, best known for its proprietary StokedAI generative AI platform for royalty-free in-store audio and music. Following its November 2025 acquisition by Vertiseit AB, it now operates as the in-store audio and GenAI arm of the pan-European In-store Experience Management (IXM) group built around Vertiseit and Grassfish.
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MuSe Content's offering spans integrated in-store experience services and proprietary technology:
- Video — in-store TV, projection mapping, multi-touch displays, LED walls and mood screens
- Audio / StokedAI — proprietary GenAI platform for AI-generated, royalty-free in-store music and contextual audio messaging
- Concept & Strategy — discovery workshops, UX design and omnichannel POS concepts, including the MuSe Live live-shopping offering
- Retail Media — digital touchpoints, wayfinding kiosks, connected fitting rooms and interactive POS terminals such as the Digital Table built for ZWILLING
- Backend & CMS + Maintenance — content management, system integration and ongoing technical support
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