Neo Group (Neo Advertising GmbH)
Neo Group (operating commercially as Neo Advertising GmbH) is a Hamburg-based digital out-of-home media owner and digital signage integrator with over 75,000 displays worldwide, positioning itself among the market leaders in digital media for public areas and point-of-sale environments. Founded in 2006, the company installs, operates, manages, and markets digital signage networks across seven countries. Since 2017, Neo Advertising has operated as a subsidiary of Ströer Group, one of Germany's largest digital multi-channel media houses.
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Neo Group's portfolio spans media ownership, hardware deployment, and managed services across DOOH and POS digital signage environments:
- ePoster: Proprietary digital poster format (launched 2016) available for self-service purchase and configuration via the
e-poster.dee-commerce platform; a flagship product reportedly among Neo Group's most commercially successful offerings - Neolink CMS: Cloud-based, free-of-charge content management system enabling content scheduling and remote management of ePoster and broader display networks
- Digital Signage Network Operation: End-to-end installation, operation, and managed services for public-area and POS digital signage networks across retail, cinema, and transit environments — delivered by the Neo Solutions integrator arm
- Broadsign-powered managed services: Enterprise-grade SaaS digital signage management for complex, multi-site network clients, leveraging Broadsign's platform infrastructure
- Content Services: Access to curated content including t-online.de news feeds (via Ströer partnership) for enriching screen programming
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