Neo City Screen (Edgar Ambient Media Group GmbH / Ströer Group)
Neo City Screen, operating at neo-group.de, is a shop-window DOOH media-owner programme run by Edgar Ambient Media Group GmbH, the indoor ambient media subsidiary of Germany's dominant OOH group Ströer SE & Co. KGaA. The programme recruits independent inner-city retailers as host locations by providing a free 55-inch Full-HD display, installation, maintenance, and a guaranteed rental income — then monetises the majority of screen airtime by selling proximity DOOH advertising to third-party brands. By late 2025, the network had grown to nearly 1,200 screens across 21 German cities, placing it in direct competition with Berlin-based shop-window DOOH pioneer Hygh.
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The neo-group.de domain presents a single product programme:
- Neo City Screen (Standard & Deluxe): A 55-inch Full-HD shop-window digital display (Hisense high-brightness hardware per invidis, equipped with sensors and mobile network connectivity for real-time updates), offered to independent retailers at zero cost. Features include automatic brightness adjustment, branded vinyl wrapping, professional installation, 24/7 remote monitoring, and free defect replacement. By November 2025, the network comprised nearly 1,200 screens across 21 German cities.
- Neo City Screen Self-Advertising Portal (Eigenwerbung): A lightweight partner-facing content portal enabling host retailers to self-publish their own promotional content (MP4 video or JPG static image, 1080×1920px) to their shop-window screen via a three-step guided upload form, at no cost and requiring no technical expertise. This is an embedded feature of the host-partner programme, not a standalone CMS product.
- The operator (Edgar Ambient Media Group GmbH / Ströer) sells the majority of screen airtime to third-party advertisers via Ströer's direct and programmatic (pDOOH/IDOOH) sales channels, including location-based proximity campaigns for national brands.
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