Neo Group (Edgar Ambient Media Group GmbH)
Neo Group (legally Edgar Ambient Media Group GmbH, formerly Neo Advertising GmbH) is a Hamburg-based DOOH and POS digital signage operator that has been part of Ströer Group since 2017. Historically one of Germany's largest digital media networks with over 75,000 displays worldwide, its current public offering centres on the Neo City Screen shop-window rental format for independent retailers in German city centres.
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Neo Group's current public offering centres on the Neo City Screen:
- Neo City Screen (Standard/Deluxe): 55-inch Full HD shop-window display with automatic brightness adjustment, offered to retailers under a rent-and-advertise partner model, bundled with free installation, maintenance, and 24-hour remote monitoring
- Free CMS software: bundled tool allowing partner retailers to create and schedule their own advertising spots
- Historically, the broader portfolio (under the Neo Advertising brand) included the ePoster plug-and-play POS digital poster format and full DOOH network operation, installation, and media-sales services for public-area and POS signage networks.
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