Xi'an NovaStar Tech Co., Ltd.
Xi'an NovaStar Tech Co., Ltd. is the world's leading manufacturer of LED display control systems and video processors, headquartered in Xi'an, China and listed on the Shenzhen Stock Exchange (ticker: 301589) since February 2024. The company designs and develops a full-stack LED display infrastructure portfolio — spanning synchronous and asynchronous controllers, high-performance video processors, AV-over-IP systems, and the VNNOX cloud content management and monitoring platform — serving over 10,000 corporate and LED screen manufacturer clients globally. With approximately 3,126 employees (2024), 37+ global branches, and a certified distributor network of 74+ channel partners, NovaStar operates at industrial scale across entertainment, DOOH, sports, transit, and architectural display markets.
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NovaStar's portfolio spans five primary categories:
- LED Control Systems — synchronous controllers including the flagship MX2000 Pro and MCTRL series, managing LED receiving cards and driving large-format display walls across rental, fixed-installation, and broadcasting applications.
- Processors — video controllers and processors, AV-over-IP systems (H-series), media servers, video splicing processors, control processors, and the VCan visual intelligent control platform; the COEX solution was highlighted at ISE 2026.
- Nova Cloud — cloud player hardware and cloud services including the VNNOX professional SaaS cloud publishing and monitoring platform and NovaCare remote monitoring and diagnostics service.
- Solutions — vertical solution packages for digital signage/DOOH, entertainment/rental, sports venues, traffic guidance, and home AV (co-developed with LG for the residential segment).
- Accessories — fibre converters, multifunction cards, monitoring cards, and display peripherals.
Software products include NovaLCT (LED display configuration and calibration software) and the VNNOX SaaS platform, with a private cloud deployment option also available via vnnox.com.
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