Xi'an NovaStar Tech Co., Ltd.
Xi'an NovaStar Tech Co., Ltd. is a globally dominant LED display controller and video processor manufacturer, headquartered in Xi'an, China, and publicly listed on the Shenzhen Stock Exchange ChiNext board (ticker: 301589) following its 2024 IPO. The company designs and manufactures the full hardware control layer of the LED display ecosystem — including synchronous controllers, video processors, AV-over-IP systems, and media servers — and has extended its portfolio into SaaS with the VNNOX cloud content management and monitoring platform. With reported full-year 2024 revenue of approximately ¥3.28 billion (~USD $461M) and a market capitalisation of approximately $2.24B as of April 2026, NovaStar serves over 4,000 customers across more than 37 global branch offices and 74+ certified distributor channels.
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NovaStar's portfolio spans five primary categories:
- LED Control Systems — synchronous controllers including the flagship MX2000 Pro 8K modular controller and the MCTRL series, managing LED receiving cards and driving large-format display walls across rental, fixed-installation, and broadcasting applications; includes the COEX modular solution ecosystem.
- Processors — video controllers and processors, AV-over-IP systems (H-series), media servers, video splicing processors, control processors, and the VCan visual intelligent control platform; the TU20 Pro, MX30, TU4K Pro, and MX40 Pro form the 2026 processor line-up.
- Nova Cloud — cloud player hardware and cloud services, including the VNNOX professional SaaS cloud publishing and scheduling platform, NovaCare remote monitoring and diagnostics service, and a private cloud deployment option via vnnox.com.
- Solutions — vertical solution packages for digital signage/DOOH, entertainment/rental, sports venues, traffic guidance, and home AV (co-developed with LG for the residential segment, showcased at ISLE 2026).
- Accessories — fibre converters, multifunction cards, monitoring cards, and display peripherals.
Software products include NovaLCT (LED display configuration and calibration software) and the VNNOX SaaS platform.
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