One Tech Group
One Tech Group is a Hamburg-based ad-tech company that operates One Tech Platform, a unified programmatic advertising stack spanning digital-out-of-home (DOOH), out-of-home (OOH), in-store retail media and radio. Founded and led by managing director Daniel Siegmund, the company positions itself as an independent supply-side technology provider connecting publishers, retailers and media owners to global demand-side platforms.
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One Tech Platform is the umbrella brand under which One Tech Group consolidates four core products:
- ADSERVER1 — centralized ad server for managing direct bookings, creative storage and real-time performance optimization
- SSP1 — the company's flagship supply-side platform enabling programmatic sale of DOOH, OOH, retail media and radio inventory across guaranteed, preferred and open-auction deal types
- DMP1 — data management platform for activating first- and third-party data, audience segmentation and frequency analysis
- NMS1 — network and sales management system tailored to DOOH publishers for offer creation and inventory oversight
The platform serves three channel verticals (DOOH, OOH, Radio) plus a dedicated Retail vertical, supported by Managed Service and Programmatic Expert consulting offerings.
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