Online Software AG
Online Software AG is a Heidelberg-headquartered software vendor specialising in cross-media point-of-sale communication for the international wholesale and retail trade. Its flagship platform, PRESTIGEenterprise, unifies print, digital signage, mobile, electronic shelf labels (ESL) and retail media into a single centrally managed system, and the company reports more than 65,000 installations across 35 countries. Led by long-time CEO Jürgen Berens von Rautenfeld, who has run the company since 1991, it positions itself as the market leader in cross-media in-store communication and sales promotion for brick-and-mortar retail.
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Online Software AG's portfolio centres on the modular PRESTIGEenterprise platform:
- Print module — automated poster, label and shelf-talker generation tied to merchandise data
- Digital Signage module — centralized content management for screens, video walls, kiosks and instore TV
- ESL (Electronic Shelf Labels) — integration with merchandise management systems for automated digital price tagging
- Retail Media — multi-SSP programmatic booking (via One Tech Group's SSP1, Framen) enabling monetisation of in-store digital inventory
- Mobile / MobileBrowser — smartphone, tablet and MDE-device access to campaigns and playlists on the shop floor
- Event App / AppBaukasten — modular app builder used for trade event and customer engagement apps
- AI-based Campaign Manager — AI-generated, locally and seasonally optimised advertising campaigns for shelf-level display
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