pilot Agenturgruppe
pilot Agenturgruppe is Germany's largest digital advertising agency and second-largest independent media agency, headquartered in Hamburg with offices in Berlin, Munich, Nuremberg, Stuttgart, Mainz, and Zürich. Founded in 1999 as an owner-managed independent, the group delivers fully integrated brand communications spanning media planning, programmatic advertising, geomarketing, creative production, and immersive brand experiences. Its specialist subsidiary pilot Screentime extends the group's capabilities into digital signage and large-format LED screen installation, bridging media agency expertise with physical screen infrastructure.
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pilot Agenturgruppe's portfolio spans five integrated service pillars:
- Media: Cross-channel media planning and buying, programmatic advertising (including DOOH and CTV), performance marketing, retail media, and geomarketing powered by the proprietary geopilot tool and the newly launched geo total video product fusing geoanalytical insights with real-time TV usage data from AEOS.
- Creation & Content: Brand experiences (digital signage, XR/VR/AR, and immersive installations via pilot Screentime), creative production, corporate communications, social media and content marketing, influencer marketing, and brand/media events.
- Technology & Data: Programmatic advertising technology, data and analytics, geomarketing analysis, and retail media technology including the proprietary DoublePlay cross-channel video orchestration tool.
- Insights & Analytics: Marketing insights, advertising effectiveness research (Werbewirkungsforschung), and geoanalytics — including proprietary research products pilot radar (media trend monitor) and pilot pulse (brand and consumer insights).
- Strategy & Consulting: Media strategy and orchestration, brand strategy, communications strategy, and pharma marketing.
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Timeline of recent product launches, funding events, partnerships, and other developments that signal vendor momentum.
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