PLAYipp
PLAYipp is a Swedish cloud-based digital signage CMS vendor headquartered in Gävle, Sweden, that has been developing and operating its own platform for internal and external communication via digital screens since 2006. The platform serves over 4,000 organisations across more than 20 countries, with 29,000+ active licences, targeting communicators in corporate, public sector, manufacturing, healthcare, and hospitality environments. Backed by Nordic B2B software investor Monterro, PLAYipp is pursuing aggressive European expansion with ambitions to triple its revenue.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
PLAYipp offers a vertically integrated cloud-based digital signage platform with complementary hardware and meeting room solutions:
- PLAYipp Digital Signage CMS — cloud-based content management platform with drag-and-drop editing, smart scheduling, template library, multi-screen/multi-location management, and role-based publishing for communications teams without technical expertise
- PLAYipp Rooms — meeting room booking and display solution, extending the platform beyond signage into workplace experience
- Integrations — native connectors to Microsoft Teams, SharePoint, Google Calendar, Instagram, intranets, and other enterprise productivity tools for automated content publishing
- Hardware — curated compatible hardware portfolio including Sony BRAVIA Professional Displays (SoC-native, no external player required), Android players, and Windows devices
- Customer Success Programme — structured onboarding, training sessions, and ongoing support included at no additional cost
- PLAYipp Digital Signage Summit — proprietary annual industry event for customers and partners
- Design Gallery / Templates — screen inspiration library and pre-built templates for rapid content deployment
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