PLAYipp
PLAYipp is a Swedish cloud-only digital signage CMS vendor headquartered in Gävle, serving more than 4,000 organisations across the Nordics and beyond. Founded in 2006 out of an advertising-agency background, the company has grown into a mid-market software leader backed by Nordic B2B software investor Monterro, with offices in Sweden and Norway following its 2024 acquisition of Databeat.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
PLAYipp offers a vertically focused cloud-based digital signage platform plus adjacent workplace tools:
- PLAYipp Digital Signage — core cloud CMS with drag-and-drop editing, scheduling, templates, and multi-screen/multi-location management for non-technical communications and HR teams
- PLAYipp Rooms — meeting room booking and display solution extending into workplace experience management
- Integrations — native connectors for Microsoft Teams, SharePoint, Power BI, Google Calendar, Instagram, Facebook, Staffbase, Viva Engage/Yammer, Trafiklab, RSS/Atom feeds, HLS streams, an Open API, and SAML SSO
- Hardware — curated compatible players including Sony BRAVIA Professional Displays (SoC-native, no external player required), Android, and Windows devices
- Customer Success Programme — structured onboarding, training, and support included at no additional cost
- PLAYipp Digital Signage Summit — proprietary annual customer/partner event
- Design Gallery — screen inspiration and template library for rapid content deployment
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