P.O.S. The Instore Experience
P.O.S. The Instore Experience is a Kiel-based full-service instore media integrator and the unifying brand for Radio P.O.S. and P.O.S. Television GmbH, operating since 1989 with approximately 140 employees. The company holds a unique dual competency as both a licensed instore radio broadcaster (regulated by Medienanstalt H-SH) and a digital signage integrator, enabling fully synchronised audio-visual instore campaigns from a single vendor. With an installed base of 22,800 digital screens and 31,400 instore radio branches across 36 countries, it ranks #3 in the DACH region according to the invidis Market Compass 2024.
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The portfolio spans six integrated service lines, all delivered as fully managed engagements with quote-only pricing:
- Instore Radio — licensed, editorially curated radio programming with proprietary players (JukeboxX, RP8, S5000), supporting multi-zone audio, 24/7 operation, and brand-aligned music scheduling
- Digital Signage — end-to-end design, hardware supply (LCD, LED, LED walls, touch displays, tablets), proprietary szcope CMS, in-house motion content production (including HTML5 templates), and managed operation; includes the proprietary Motion Poster display format
- Interactivity (Interaktivität) — bespoke interactive touchpoint solutions including product configurators, wayfinding systems, and smart mirror applications bridging online and physical retail
- Cash Register / POS Systems (Kassensysteme) — integration of modern point-of-sale register systems with analytics, payment, and ERP/materials management connectivity
- Voice Alarm Systems (SAA / Sprachalarmanlage) — DIN/EN 54-compliant (EN 54-16, EN 54-24, EN 54-4) planning, installation, commissioning, and maintenance of voice evacuation systems
- Special Solutions (Sonderlösungen) — custom digital retail experiences developed with technology and shop-fitting partners, including the 2025 Smart Signage intelligent device management platform previewed at EuroCIS 2025
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