Quividi
Quividi is the pioneer and self-described World's #1 in AI and computer vision based platforms providing real-time, anonymous audience measurement and shopper engagement analytics for Digital Out-of-Home (DOOH) and retail media. Headquartered in Paris, France, the company serves media owners, retailers, and brands across tens of thousands of screens globally, analysing billions of anonymous shoppers monthly. Its privacy-by-design architecture processes all data anonymously at the edge, supporting GDPR and global data-protection compliance.
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Quividi offers two primary SaaS platforms and a suite of extensions:
- Audience Measurement Platform (AMP): Computer vision and AI platform for real-time anonymous audience measurement across DOOH screens, providing high-fidelity impression data (pedestrian and vehicle counts, demographic estimation, dwell time) for media owners and advertisers. Integrates with programmatic pDOOH exchanges and CMS platforms.
- Performance Merchandising Platform (PMP): In-store analytics platform measuring shopper engagement, demographics, and conversion behaviours at point-of-purchase (POP) displays and retail media touchpoints.
- Extensions: Programmatic (pDOOH SSP/DSP data feeds), Audience per Content (campaign-level measurement), Interactivity (sensor-triggered interactive content), Extrapolation (statistical modelling for unmeasured screens), Campaign Intelligence / Navigator dashboards (diagnostic and predictive analytics), and VidiCenter API (developer data access).
- BrightSign Player integration extends hardware compatibility; a Data Academy provides educational resources for customers.
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