Quividi
Quividi is a Paris-based software vendor specializing in privacy-compliant, computer-vision and AI-based audience measurement for digital out-of-home (DOOH) and in-store retail media networks. Founded in 2006, the company pioneered anonymous video analytics for digital signage and has since expanded into programmatic DOOH trading infrastructure and in-store merchandising analytics.
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Quividi offers two primary SaaS platforms plus modular extensions:
- Audience Measurement Platform (AMP): computer-vision and neural-network based real-time detection of pedestrians, vehicles, and faces (90% accuracy) to produce first-party audience impressions and engagement analytics for DOOH and retail media networks, with IAB-compliant impression multipliers accepted by major programmatic SSPs.
- Performance Merchandising Platform (PMP): in-store analytics measuring shopper engagement, demographics and conversion at point-of-purchase (POP) displays.
- Extensions: Programmatic, Audience per Content, Interactivity, Extrapolation, Campaign Intelligence/Navigator dashboards, and the VidiCenter API for developer data access.
- Integrations: broad CMS/adtech compatibility plus a dedicated BrightSign player integration, alongside a Data Academy for customer education.
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