Samsung Electronics – Business Displays
Samsung Electronics – Business Displays is the commercial display division of Samsung Electronics Co., Ltd., a South Korean multinational founded in 1969 and headquartered in Suwon, South Korea. The division manufactures and sells the world's broadest portfolio of commercial display hardware — spanning LCD Smart Signage, direct-view LED (The Wall), glasses-free 3D Spatial Signage, Color E-Paper, and hospitality displays — and is executing a strategic pivot toward a full-stack hardware-plus-SaaS model anchored by the Samsung VXT cloud-native CMS. With a 35.2% global unit share and 2.5 million units shipped in 2025, Samsung has held the #1 commercial display market position for 17 consecutive years (Omdia Q4 2025).
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Samsung Business Displays operates a hardware-plus-software portfolio organised across four hardware categories and an overlaying software ecosystem:
- Smart Signage (LCD): Commercial indoor, outdoor, stretch, and all-in-one displays running Tizen OS with embedded SoC; including the QBR-Series, QBC-Series, and 8K/QLED UHD signage
- LED Signage: Direct-view LED video walls including The Wall, The Wall All-in-One (simplified modular installation, available at 108-inch and 146-inch IAB), and the 130-inch Micro RGB Signage (QPHX)
- Hospitality Displays: Commercial TVs and the LYNK Cloud in-room management platform for hotel deployments
- Monitors: Business and high-resolution monitors including the Smart Monitor M9 and Odyssey 3D series
- Spatial Signage: Glasses-free 3D display with embedded VXT, launched globally at ISE 2026; CES 2026 Innovation Award Honoree
- Color E-Paper: Ultra-low-power digital ink displays (32-inch EMDX Series), compatible with VXT
- Samsung VXT CMS: Cloud-native SaaS CMS available in S, P, and X Series tiers for content creation, scheduling, and multi-screen management; includes VXT Remote Management, VXT AI Studio, and the PIRS app marketplace
- Samsung MagicINFO: Legacy on-premises/hybrid CMS, currently being migrated to VXT via the VXT Transformer tool
- Samsung Knox: Embedded enterprise IT security platform integrated across all hardware
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