Samsung VXT
Samsung VXT (Visual eXperience Transformation) is Samsung Electronics' cloud-native SaaS digital signage platform, globally launched at ISE 2024 as the successor to MagicINFO. The platform combines a full-featured content management system, remote device management, and an open app marketplace (PIRS) into tiered subscription plans compatible with Samsung's commercial display hardware as well as Android and Windows third-party devices. As the only vendor that both manufactures commercial displays at scale and develops the CMS managing them, Samsung VXT offers a uniquely integrated full-stack digital signage proposition.
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Samsung VXT is structured as modular SaaS tiers paired with Samsung's broad commercial display hardware portfolio:
- VXT CMS (S, P, and X Series): Content creation via VXT Canvas (drag-and-drop editor with templates, widgets, and partner content); playlist and schedule management; multi-screen Sync Play; 24/7 premium support at X tier
- VXT Remote Management (RM S and RM P Series): Real-time screen monitoring, early warning alerts, energy management, preset configuration, and secure network controls (USB, Bluetooth, Wi-Fi lockdown)
- VXT Apps (PIRS marketplace): First-party apps — VXT Art (10,000+ museum artworks), AI Studio (AI-powered video creation from static images); third-party apps — Link My POS (POS integration for menu boards supporting 9 POS systems), Infotainment by Seenspire (200+ licensed content feeds), Stingray Music, Ngine Automotive, Ngine Real Estate, Wisar Digital (QSR kiosk/kitchen integration)
- Compatible hardware: Samsung Smart Signage (LCD, Tizen SoC); The Wall / The Wall All-in-One (direct-view LED); Spatial Signage (glasses-free 3D, ISE 2026); Color E-Paper (32-inch EMDX); interactive displays; outdoor signage; also runs on Android 10+ and Windows third-party devices
- Legacy migration: VXT CMS Transformer tool for MagicINFO users transitioning to VXT
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