Samsung VXT
Samsung VXT (Visual eXperience Transformation) is the cloud-native digital signage CMS platform developed by Samsung Electronics, globally launched at ISE 2024. It combines content creation, playlist and schedule management, and remote device control in a single browser-based and mobile-accessible application. As a division of the world's #1 commercial display manufacturer, VXT is uniquely positioned as a full-stack, single-vendor hardware-software solution covering SMBs through to global enterprise deployments.
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Samsung VXT is structured as modular SaaS tiers, paired with Samsung's broad commercial display hardware portfolio:
- VXT CMS (S, P, and X Series): Content creation via VXT Canvas (drag-and-drop editor with templates, widgets, and partner content); playlist and schedule management; multi-screen Sync Play; 24/7 premium support at X tier
- VXT Remote Management (RM S and RM P Series): Real-time screen monitoring, early warning alerts, energy management, preset configuration, and secure network controls (USB, Bluetooth, Wi-Fi lockdown)
- VXT Apps (PIRS marketplace): First-party apps — VXT Art (10,000+ museum artworks), AI Studio (AI-powered video creation from static images, announced ISE 2026); third-party apps — Link My POS (POS integration for menu boards supporting 9 POS systems), Infotainment by Seenspire (200+ licensed content feeds), Stingray Music, Ngine Automotive, Ngine Real Estate, Wisar Digital (QSR kiosk/kitchen integration)
- Hardware portfolio (VXT-compatible): Samsung Smart Signage (LCD, Tizen SoC); The Wall / The Wall All-in-One (direct-view LED); Spatial Signage (glasses-free 3D, ISE 2026 launch); Color E-Paper (32-inch EMDX); interactive displays; outdoor signage; also runs on Android 10+ and Windows third-party devices
- Legacy migration: VXT CMS Transformer tool for MagicINFO users transitioning to VXT
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