smartPerform (Immersion7 GmbH)
smartPerform, a brand of Immersion7 GmbH based in Reutlingen-Mittelstadt near Stuttgart, is a German digital signage and interactive presentation software vendor whose roots trace to human-computer interaction research at the University of Konstanz beginning in 2005, with commercial operations launched in 2014. The platform enables users — without programming knowledge — to build and operate customised touchscreen, digital signage, collaboration, and kiosk applications for corporate, public-sector, retail, and event environments. smartPerform is distributed via a partner network of AV/IT integrators, agencies, and planners across the DACH region.
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The portfolio is anchored by the smartPerform software platform, a Windows-based no-code authoring and player environment available in several editions:
- Designer Edition (formerly Designer Edition Advanced): central creative tool for building and editing customised graphical user interfaces and signage layouts; available as standalone workstation licence with graphical logic editor for advanced applications.
- smartCMS: newly launched web-based content management system enabling cloud-based and local content maintenance in parallel — bridging the gap between the traditional desktop-authored player model and cloud-native CMS platforms.
- Player Licences: runtime licences for deploying smartPerform applications on display hardware; tiered by screen count.
- BYOD Connectivity: module enabling wireless screen sharing and bring-your-own-device presentation in meeting and collaboration environments.
- Widgets: pre-built data-connected content modules (e.g., weather, RSS, calendar, live data feeds) for use within smartPerform layouts.
- Collaboration App: dedicated application for meeting-room management, document sharing, and team communication on interactive displays.
Solution verticals marketed include: Digital Signage (info steles, advertising), Digitales Schwarzes Brett (digital notice boards), Kiosk & Information Systems, Digital Reception, Touchscreen Table, Interactive Video Wall, Non-Touch LED & Large Screens, Digital Sales (showroom/sales support), Digital Workspace & Innovation, Meeting & Collaboration, Teaching & Learning, and Shopfloor (production-floor real-time data visualisation). The company also operates a physical Expert Plaza showroom in Dreieich near Frankfurt in partnership with AV/IT partners for live demonstrations.
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