TAWNY GmbH
TAWNY GmbH is a Munich-based pioneer in Vision AI and human behaviour analytics, combining people flow, emotion detection, and attention tracking to decode complex human affective states in real time using standard camera hardware. Founded in 2017, the company holds patented algorithms for AI-based video analytics and operates a strict privacy-first, GDPR-compliant development philosophy. TAWNY serves a broad range of industries — including market research, retail, entertainment, and mobility — through both a self-service SaaS platform and custom technology integration engagements.
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TAWNY's portfolio spans five solution areas built on its core Vision AI technology stack:
- Emotion Analytics SaaS Platform (DIY, web-based): Self-service tool for creating projects, uploading and synchronising video recordings, exploring participant emotional journeys moment-by-moment, and exporting results — targeted at market researchers and brand teams.
- Video Recording Tool: A companion remote-study tool enabling online emotion analysis and eye-tracking from participants' home environments, feeding automatically into the SaaS platform.
- Market & Media Research Projects (managed service): Full end-to-end research project delivery including ad testing, billboard effectiveness, shelf impact analysis, UX optimisation, and product evaluation — handled by TAWNY's in-house research team.
- Technology Integration (API / SDK): REST API and Python SDK enabling third-party products and platforms to embed TAWNY's real-time emotion, pose, and people-flow algorithms directly into their own services; also available as on-premise deployment.
- Software Development & Technology Consulting: Custom computer vision and affective computing engineering engagements, following a venture client model, for enterprises requiring bespoke behavioural analytics solutions.
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