TV-Wartezimmer Gesellschaft für moderne Kommunikation MSM GmbH & Co. KG
TV-Wartezimmer is Germany's dominant digital patient communication specialist and healthcare DOOH media owner, operating 8,000+ active screens across 7,000+ medical locations in Germany, Austria, and Switzerland. Founded in 2003 by Markus Spamer in Freising, the company provides a fully managed Praxis-TV service to medical practices while simultaneously monetising its network as a premium programmatic DOOH advertising channel. Under CEO Christian-Georg Siebke (since 2023), the company has achieved five consecutive record revenue years, including 68% net media growth in 2024.
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TV-Wartezimmer's portfolio is structured around two integrated business pillars:
- Praxis-TV (Practice TV Service): A fully managed digital signage system for medical waiting rooms including hardware supply (primarily Samsung displays), professional installation, a proprietary CMS, and automated daily content programming combining 850+ proprietary medical education films, licensed news (Tagesschau/ARD), weather (wetter.com), documentary content (National Geographic), and practice-specific content (team presentations, service promotions, opening hours). Optional add-ons include a digital patient call system (Patientenaufrufsystem), digital door signs, and WiFi access points. Practices pay a subscription/installation fee for a zero-overhead, GDPR-compliant service.
- DOOH Media Sales: A premium advertising network offering direct booking, programmatic guaranteed, preferred deals, and open auction access via SSPs including One Tech Group / SSP1, Hivestack, and Vistar Media. Targeting capabilities include geo-targeting, regional Kiez (hyperlocal neighbourhood) advertising introduced in 2024, and medical specialty contextual targeting. The company also licenses its medically validated film content to third parties across Europe.
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