TV-Wartezimmer
TV-Wartezimmer (formally TV-Wartezimmer Gesellschaft für moderne Kommunikation MSM GmbH & Co. KG) is a German digital-out-of-home media owner operating a managed Praxis-TV / Wartezimmer-TV screen network in doctors' waiting rooms and clinics across Germany, Austria, and Switzerland. Founded in 2003 in Freising by Markus Spamer, the company combines hardware installation, a proprietary content management system, in-house medical content production, and programmatic/direct advertising sales into a single managed-media offering for the healthcare vertical.
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TV-Wartezimmer's portfolio centres on two integrated pillars:
- Praxis-TV / Wartezimmer-TV: a fully managed digital signage system for medical waiting rooms, combining hardware supply, installation, a proprietary CMS, and automated daily programming mixing in-house medical education films with licensed news (Tagesschau), weather (wetter.com), and documentary content (National Geographic), plus practice-specific promotional content.
- PAS Pro: a digital patient-call add-on enabling name- or number-based patient calling directly via the waiting-room screen, GDT-interface compatible with practice management software, usable across multiple screens/waiting areas.
- DOOH Media Sales: a premium healthcare advertising network offering direct bookings plus programmatic guaranteed and open-auction access via SSP partners, with hyperlocal ("Kiez-Vermarktung") and regional targeting options handled partly through partner Spot-M.
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