TV-Wartezimmer Gesellschaft für moderne Kommunikation MSM GmbH & Co. KG
TV-Wartezimmer is Germany's dominant healthcare DOOH media network, operating 8,000+ active screens across 7,000+ medical practice and clinic locations throughout the DACH region. Founded in 2003 by Markus Spamer in Freising (near Munich), the company combines a fully managed Praxis-TV subscription service for medical practices with a premium DOOH advertising network generating over 100 million gross advertising contacts per month. CEO Christian-Georg Siebke, appointed in January 2023, has led the company through five consecutive record financial years, with 55% programmatic revenue growth and 26% reach growth reported for 2025.
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TV-Wartezimmer's portfolio is structured around two integrated business pillars:
- Praxis-TV (Practice TV Service): A fully managed digital signage system for medical waiting rooms including hardware supply (primarily Samsung displays in 32" and 43" formats), professional installation, a proprietary CMS, and automated daily content programming combining 850+ proprietary medical education films, licensed news (Tagesschau/ARD), weather (wetter.com), documentary content (National Geographic), and practice-specific content (team presentations, service promotions, opening hours). Optional add-ons include a digital patient call system (PAS Pro — Patientenaufrufsystem), digital door signs, and WiFi access points. Practices pay a subscription fee for a zero-overhead, GDPR-compliant service.
- DOOH Media Sales: A premium advertising network offering direct booking, programmatic guaranteed, preferred deals, and open auction access via SSPs including One Tech Group / SSP1, Hivestack, and Vistar Media. Targeting capabilities include geo-targeting, regional Kiez (hyperlocal neighbourhood) advertising, and medical specialty contextual targeting. The company also licenses its medically validated film content to third parties across Europe.
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