TV-Wartezimmer
TV-Wartezimmer (TV-Wartezimmer Gesellschaft für moderne Kommunikation MSM GmbH & Co. KG) is a digital-out-of-home media network operator based in Freising, Germany, specialising exclusively in waiting-room screens for medical practices, clinics, and hospitals. Founded in 2003 by Markus Spamer, the company has grown into Europe's largest health-TV network, supplying hardware, a proprietary CMS, medically vetted content, and programmatic advertising inventory across Germany, Austria, and Switzerland.
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TV-Wartezimmer's portfolio centres on three integrated pillars:
- Wartezimmer-TV / Praxis-TV: a fully managed digital signage system for medical waiting rooms, combining hardware, installation, a proprietary CMS, and automated daily programming mixing in-house medical education films with licensed news, weather and documentary content, plus practice-specific promotional slides. Packages start around €79/month (Basis) rising to €119+/month (Premium-Flex), with multi-year contract terms.
- PAS Pro: a digital patient-call add-on (from ~€39/month) enabling name- or number-based patient calling directly via the waiting-room screen, GDT-interface compatible with practice management software, usable across multiple screens/waiting areas; launched in 2026 for existing German and Austrian customers.
- DOOH Media Sales: a premium healthcare advertising network offering direct bookings plus programmatic guaranteed and open-auction access via SSP partners including Vistar Media, with hyperlocal targeting options handled partly through partner Spot-M.
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