Vertiseit AB
Vertiseit AB is a Swedish-listed platform company and self-described #1 Digital In-store platform company in Europe, operating through the subsidiary brands Dise, Grassfish, Visual Art, MDT, Muse/StokedAI, and — following the May 2026 acquisition — Scala. The group delivers In-store Experience Management (IXM) SaaS platforms that enable global retailers and brands to connect physical and digital customer journeys across multi-site screen networks. With approximately 270 employees across nine countries and SEK 676 million in FY2025 net revenue, Vertiseit has achieved a 48% ARR CAGR since 2012 through a disciplined combination of organic growth and strategic acquisitions.
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Vertiseit's portfolio is structured around its In-store Experience Management (IXM) platform concept, delivered through six distinct subsidiary brands:
- Dise — Cloud-native, device-agnostic digital signage CMS designed for a global partner community; open, partner-first SaaS platform for mid-market brands and retailers; following the Scala acquisition, Dise will absorb and modernise Scala's installed base toward a modern SaaS, device-agnostic model.
- Grassfish IXM Aqua — Enterprise-grade IXM platform with embedded consulting and professional services; targets large retailers and brands requiring deep system integration, AI-enabled personalisation, and omnichannel orchestration; customers include BMW, Porsche, O2 Telefonica, Commerzbank, Lufthansa, and SPAR.
- Visual Art — Award-winning digital in-store platform combined with a full-service creative and concept agency; offers content creation, campaign management, retail media network management, and in-store audio (via the Muse/StokedAI integration) for premium retail environments.
- MDT (mdt Medientechnik GmbH) — German-market digital in-store CMS SaaS, primarily partner-delivered; notable clients include Deutsche Telekom and McDonald's Germany; integrated into Grassfish.
- Scala (acquired May 2026) — Pioneer digital signage software platform with decades of global installed base and millions of worldwide licenses; to be repositioned as a modern SaaS offering under Dise's partner-first strategy.
- StokedAI / Muse — Generative AI platform providing in-store voice messaging and in-store music capabilities; integrated into the Visual Art and Grassfish platforms as a strategic IXM audio component.
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