Visual Art
Visual Art is a Stockholm-headquartered, full-service digital signage integrator and In-Store Experience Management provider, operating over 85,000 software licences across 39 countries. Founded in 1997, the company designs, deploys, and manages end-to-end digital in-store communication networks for global retailers, QSR chains, and convenience operators — spanning strategy, design, content production, proprietary software, hardware, and managed services. Since its €40.3M acquisition by Vertiseit AB (Nasdaq First North) in October 2024, Visual Art has accelerated its strategic pivot toward in-store retail media monetisation, launching Sweden's first national multi-retailer retail media network in early 2026.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Visual Art's portfolio is organised across software, solutions, and professional services:
- IXM Aqua (formerly Signage Player): cloud-native, enterprise-grade digital signage CMS and In-Store Experience Management platform built on Microsoft Azure, featuring headless CMS, API-first architecture, CI/CD deployment, and an integrated retail media ad server supporting programmatic buying and SSP connectivity.
- VA Player: local media playback software for SoC and external player hardware across all major OS environments.
- Retail Media Hub: structured inventory, screen format, share-of-voice, and reach data aggregation layer enabling professional packaging and sale of retail screen estates as media channels, powered by Vertiseit's IXM Grid shared infrastructure.
- Solution verticals: Digital Menu Boards (QSR and convenience), Digital Shelf Displays (grocery and retail), In-Store Retail Media Networks, and Wayfinding.
- Services: Digital signage strategy consulting (led by Chief Design Officer Pelle Höök), UX/UI design, content production, hardware procurement, network installation, and ongoing managed service and support.
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