Visual Art
Visual Art is a Stockholm-headquartered digital signage and in-store experience management (IXM) provider, offering end-to-end software, content, and managed services to retail and QSR brands across Europe and North America. Founded in 1997 and now part of the Nasdaq First North-listed Vertiseit Group, the company operates offices in eight countries and has deployed over 100,000 software licenses worldwide.
A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.
Visual Art's portfolio spans software, solution verticals, and services:
- IXM Platform (formerly Signage Player): cloud-native, headless, API-first digital signage and in-store experience management CMS with integrated retail media ad-serving, including sub-products Quintet and VAST
- Retail Media Hub: structured inventory and reach-data layer enabling packaging and sale of retail screen estates as media channels
- Solution verticals: Digital Menu Boards, In-Store Retail Media, In-Store Audio, Smart Signage, Campaign Screens, and Wayfinding
- Services: strategy consulting, design, content production, hardware procurement, installation, and managed service/support
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