Waapiti
Waapiti is a Barcelona-based digital signage CMS vendor founded in 2010, operating as part of the TMM Group sensorial marketing group alongside the Sonat Sounds and beAromic brands. The platform is a cloud-native, serverless, and scalable SaaS solution for managing digital screen networks across multi-location brands and franchise organisations. With deployments in more than 10,000 locations worldwide and 850+ brand customers, Waapiti has established a consistent presence in the European professional AV market through recurring ISE exhibition since at least 2019.
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Waapiti's core offering is the Waapiti Platform (also referred to as Waapiti Manager / Waapiti 3.0) — a fully web-based, serverless, cloud-native digital signage CMS available in two licence tiers:
- Waapiti Essential — core content management, multi-user access, static/dynamic templates, widgets, 10 GB storage, email and phone support
- Waapiti Pro — full platform capabilities, advanced user roles, smart playlists, triggers, external data sources, partitions, direct project manager contact, 100 GB storage
Key platform capabilities include:
- Smart Playlists: tag-based automated content distribution eliminating manual per-site scheduling
- HTML5 Template Engine: unlimited content generation from pre-built templates with variable data, images, and text
- Real-time screen monitoring: live online/offline and sync-status visibility across all managed displays
- Multi-level user roles: partner, customer, and location-level editor access with content approval workflows
- Triggered content: external signal integration (weather, IoT sensors, RFID, barcodes, physical buttons) for contextual content adaptation
- Background music synchronisation: native audio-visual experience management tied to TMM Group's Sonat Sounds offering
- Audience analytics: via Quividi computer-vision integration for demographic and engagement measurement
- Interactive experiences: Intuiface HTML5 integration embedded in smart playlists (supported from May 2024)
- Hardware support: OS compatibility across Samsung Tizen, LG webOS, Android, Linux, and Windows; signageOS-certified
The platform is sold on a SaaS subscription basis with a 30-day free trial and a structured partner programme targeting AV integrators, installers, and wholesalers.
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