Signage Compass
Waapiti

Waapiti

Software Vendor

Waapiti is a Barcelona-based, cloud-native digital signage CMS vendor operating under the TMM Group sensorial marketing group, active since 2010. The platform — marketed under the tagline 'Digital Signage with no limits' — is a serverless, web-based SaaS solution serving 850+ brands across 10,000+ locations worldwide. Waapiti targets multi-location B2B organisations across retail, food service, automotive, corporate, healthcare, and franchise sectors, and is distributed via a structured partner programme.

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Location Barcelona, ES
Markets
EMEA
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Overview
Analyst Overview
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A focused analyst-written overview of this vendor's positioning, market focus, and strategic context.

Products & Services

Waapiti's core offering is the Waapiti Platform (also referred to as Waapiti Manager / Waapiti 3.0) — a SaaS, web-based, serverless digital signage CMS. Key capabilities include:

  • Real-time screen monitoring: live online/offline and sync-status visibility across all managed displays
  • Smart Playlists: tag-based automated content distribution eliminating manual per-site scheduling
  • HTML5 Template Engine: unlimited content generation from pre-built templates with variable data, images, and text
  • Multi-level user roles: partner, customer, and location-level editor access with content approval workflows for franchise networks
  • Triggered content: external signal integration (weather, sensors, RFID, barcodes, physical buttons) for contextual content adaptation
  • Background music synchronisation: native audio-visual experience management tied to TMM Group's Sonat Sounds offering
  • Audience analytics: via Quividi computer-vision integration for demographic and engagement measurement
  • Interactive experiences: Intuiface HTML5 integration embedded in smart playlists (supported from May 2024)
  • Hardware support: standalone players (Intel NUC, Raspberry Pi, AOpen DEX5350/DE6340/DEV7610-X6) and SoC displays (Samsung Tizen, LG webOS) via signageOS certification

The platform is sold on a SaaS subscription basis with a 30-day free trial and a structured partner programme offering training, technical consultancy, and hardware supply.

Product Intelligence
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Market Fit
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Strengths & Risks
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Recent Activity
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This vendor profile was generated by an AI model based on available knowledge base content. It may contain inaccuracies, omissions, or outdated information. Do not rely on it as the sole basis for purchasing decisions. Revalidate important claims independently.