xplace GmbH
xplace GmbH, founded in 2002 in Göttingen, Germany, is a full-service digital signage provider specialising in point-of-sale digitalisation for brick-and-mortar retail. The company develops its own CMS software, BEECEEN, alongside a complementary hardware portfolio covering LED walls, e-paper displays, digital price tags, and instore analytics solutions. With over 20 years of market experience, xplace serves major European retailers including MediaMarktSaturn, INTERSPORT, Miele, and Thomann from its headquarters in Göttingen, with subsidiary and sales presences across Europe.
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xplace GmbH's portfolio is built around its proprietary BEECEEN CMS and a tightly integrated hardware and services stack:
- Digital Signage Hardware: Signage Stick (entry-level media player), LED Wall, Transparent LED Wall, E-Paper Display, Offer Poster (digital promotional poster), Social Media Display — available to buy, rent, or lease
- Software BEECEEN: Proprietary content management system for scheduling, managing, and distributing content across single or multi-site screen estates; supports trade marketing, IO bookings, and programmatic advertising via the Retail Media module
- Retail Demo Software: Purpose-built software for in-store product demonstration displays, particularly relevant for consumer electronics retail environments
- Digital Price Tags (ESL): Electronic shelf label solutions, including an ESL Refurbishment service for upgrading legacy label estates
- Retail Media: In-store media network monetisation enabling brands to book advertising on retailer-owned screen networks via BEECEEN, combining trade marketing, direct IO, and programmatic demand
- Instore Analytics: Sensor-based foot-traffic counting, dwell-time heatmapping, and interactive technologies (Lift & Learn, Place & Learn) providing shopper behaviour intelligence
- Services: Rollout Management, Content Services (design and production), Retail Media Consulting, ESL Refurbishment, and ongoing technical support
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