xplace GmbH
xplace GmbH is a German digital signage full-service provider and integrator headquartered in Göttingen, offering its proprietary BEECEEN content management system alongside hardware, rollout management, retail media, and instore analytics services for bricks-and-mortar retailers. Founded in 2002, the company has over two decades of retail-focused experience and counts MediaMarktSaturn as its marquee reference client, alongside names such as INTERSPORT, Miele, WMF, and Thomann.
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xplace's portfolio is centred on the proprietary BEECEEN CMS paired with an integrated hardware and services stack:
- BEECEEN: content management system for scheduling and distributing digital signage content, with a Retail Media module for trade marketing, IO bookings, and VAST-standard programmatic advertising; runs on Android and Windows
- Digital Signage Hardware: media players, LED walls (including transparent LED), digital offer posters, Signage Sticks, E-Paper displays, and social media displays, available to buy, rent, or lease
- Digital Price Tags (ESL): electronic shelf label deployment and refurbishment services, including the reported world's largest ESL rollout for MediaMarktSaturn
- Retail Media: in-store screen network monetisation combining direct IO sales and programmatic demand via BEECEEN, including the Screen2Save public-safety initiative
- Instore Analytics: sensor-based foot-traffic counting, heatmapping, Lift & Learn, and Place & Learn interactive technologies
- Services: rollout management, content design/production, retail media consulting, ESL refurbishment, and technical support
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