xplace GmbH
xplace GmbH is a Göttingen-based digital signage specialist with over two decades of experience delivering end-to-end retail-focused digital signage solutions across Europe. The company develops and operates its proprietary BEECEEN CMS alongside a full portfolio of hardware, managed services, and data-driven products including Retail Media and Instore Analytics. Its reference client base spans some of Germany's and Europe's most recognised retail chains, anchored by a long-standing partnership with MediaMarktSaturn.
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xplace GmbH's portfolio is built around its proprietary BEECEEN CMS and a tightly integrated hardware and services stack:
- Software BEECEEN: Proprietary content management system for scheduling, managing, and distributing content across single or multi-site screen estates; supports trade marketing, IO bookings, and programmatic advertising via the Retail Media module; available for Android and Windows
- Digital Signage Hardware: Signage Stick (entry-level media player), LED Wall, Transparent LED Wall, E-Paper Display, Offer Poster (digital promotional poster), Social Media Display — available to buy, rent, or lease
- Retail Demo Software: Purpose-built software for in-store product demonstration displays, particularly relevant for consumer electronics retail environments
- Digital Price Tags (ESL): Electronic shelf label solutions, including an ESL Refurbishment service for upgrading legacy label estates; xplace executed the world's largest ESL rollout of over 12 million labels for MediaMarktSaturn
- Retail Media: In-store media network monetisation enabling brands to book advertising on retailer-owned screen networks via BEECEEN, combining trade marketing, direct IO, and programmatic demand
- Instore Analytics: Sensor-based foot-traffic counting, dwell-time heatmapping, and interactive technologies (Lift & Learn, Place & Learn) providing shopper behaviour intelligence
- Services: Rollout Management, Content Services (design and production), Retail Media Consulting, ESL Refurbishment, and ongoing technical support
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