xplace GmbH
xplace GmbH is a Göttingen-based, full-service digital signage provider that combines its proprietary BEECEEN content management system with in-house hardware development, rollout management, and content services. Founded over two decades ago, the company has become one of Germany's most established retail digital signage specialists, serving marquee accounts such as MediaMarktSaturn, INTERSPORT, and Miele across store networks throughout Europe.
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xplace's portfolio is centred on the proprietary BEECEEN CMS paired with an integrated hardware and services stack:
- BEECEEN: content management system for scheduling and distributing digital signage content, with a Retail Media module for trade marketing, IO bookings, and VAST-standard programmatic advertising; runs on Android and Windows
- Digital Signage Hardware: media players, LED walls (including transparent LED), digital offer posters, interactive touch terminals, and social media displays, available to buy, rent, or lease
- Digital Price Tags (ESL): electronic shelf label deployment and refurbishment services, including the reported world's largest ESL rollout for MediaMarktSaturn
- Retail Media: in-store screen network monetisation combining direct IO sales and programmatic demand via BEECEEN
- Instore Analytics: sensor-based foot-traffic counting, heatmapping, Lift & Learn, and Place & Learn interactive technologies
- Services: rollout management, content design/production, and technical support
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